Job Summary
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Qualifications, Skills & Competencies
A Bachelor's Degree in Marketing, Communications or other relevant field. Minimum years of Experience: 1 Proven experience using SEO tools. Familiarity with basic graphics and video editing software. Competencies Required:
Knowledge of digital marketing strategies and best practices. Proven ability to curate content, copy writing and community management. Experience managing multiple social media accounts. Experience with WordPress, WIX and basic HTML is a plus. Demands of the Job:
Fast learner Good strategy planning, execution and analytical skills. Ability to effectively set priorities and deliver within tight deadline.
Responsibilities
The Digital Marketing Associate will support the MainOne marketing function to manage and improve the company’s presence and customer communications via online channels. In particular, the Digital Marketing Associate will be focused on Search Engine Optimisation (SEO) for the Company and will work with the digital marketing team to implement new and innovative strategies in order to meet and exceed the company's overall revenue and profit targets. The specific responsibilities shall include the following:
Website Optimization:
Implementation of basic SEO strategies including keyword research, link acquisition, and on-site optimization. Familiarity with digital marketing optimization tools such as Google Search Console, Keyword Planner, HubSpot. Monitor daily performance metrics to understand SEO strategy performance. Social Media Community Management:
Daily management of social media platforms using tools like Tweetdeck, Buffer, Hootsuite etc. Become an advocate for the Company across social media platforms, engage in relevant dialogues and answering questions where appropriate. Design graphics for social media using tools like Canva. Conversion of blog posts and press releases into short video content for social media use. Execute social media campaigns, Ads/Sponsored posts as required. Suggest and implement new concepts and strategies to improve brand awareness via social media. Stay up to date with current technologies and trends in social media, design tools and applications. Content Generation and Distribution:
Work with the communications team in the ideation and generation of content for online communications for MainOne and its subsidiaries across digital media platforms. Drive awareness of new blog posts by publishing the articles in technology and data centre forums and groups Analytics:
Familiarity with digital marketing analytics tools such as Google Analytics. Use tools like Meltwater, Tweetdeck, Hootsuite, Mention, IO Analytics to monitor trends on social media tools, opportunities in user-generated content surrounding the business and report notable threats to supervisor.
No CV Required
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