Digital Marketing Executive

Key Responsibilities:

Digital Marketing:

• Develop, implement, and manage marketing campaigns that promote the company's products and/or services.
• Enhance brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
• Optimize content for the website and social media platforms.
• Create, manage, and grow the company’s presence through blogs, Twitter, Facebook, and other strategically relevant online properties.
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

Graphic Design:

• Design and produce a wide array of media and materials, including web pages, digital ads, social media graphics, and email campaigns.
• Develop creative content that aligns with the brand guidelines and marketing objectives.
• Work with various departments to brainstorm and develop creative marketing solutions.
• Ensure projects are completed with high quality and on schedule.

Required Qualifications:

• Bachelor’s degree in Marketing, Graphic Design, or related field.
• Proven experience as a Digital Marketer and Graphic Designer or similar role.
• Proficient in design software (Adobe Creative Suite - Photoshop, Illustrator, InDesign).
• Strong understanding of digital marketing concepts, best practices, and analytics tools (Google Analytics, SEMrush, etc.).
• Excellent communication and interpersonal skills.
• Creative thinker with strong attention to detail and problem-solving skills.