Digital Marketing Lead

The ideal candidate will be responsible
for growing revenue through digital media through designing and executing
marketing campaigns. After campaigns have been launched, you will extract and
analyze data across multiple channels. 

Responsibilities

• Lead
  the Brand Communications Team to continually enhance brand image, increase
  brand/products awareness across all communications and media actions on
  all channels, including online and social media
  
• Acts
  as Brand spokesperson with media relations, formulates and implements
  public relations strategies, selects and manages communications with
  external agencies and develop media marketing strategies
  
• Maneuver digital marketing campaigns through all
  areas of the project life cycle
  
• Clearly understand and implement digital
  marketing campaigns which fit client needs
  
• Provide analytical reporting of campaigns to
  stakeholders
  
• Create
  and implement short/mid/long -term (as may be demanded from time to time)
  communication strategy for the Brand
  
• Provide
  support to the Sales Team through advertisements, media, partnerships and
  relationship marketing: all geared towards creating funnels for the
  Marketing Team
  
• Generate
  agreed sales leads through ads/campaigns etc to the Sales Team
  
• Follow
  up with leads generated to Sales to determine follow up actions,
  adjustments of strategies etc  
  
• Produce
  monthly, quarterly and yearly commercial calendar plan for the Brand and
  products
  
• Create
  content in collaboration with product managers, vet contents created by
  product managers or others before use/print
  
• Other
  task as may be assigned by the COO from time to time
  

Requirements

Qualifications

• Bachelor's degree or equivalent
  
• Fluency in Microsoft Office suite (Outlook,
  Excel, Word, PowerPoint, etc.)
  
• Experience with SEO and SEM Strong written,
  verbal and collaboration skills