Digital Marketing Officer

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media 
  
• Design, build and maintain social media presence
  
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  
• Identify trends and insights, and optimize spend and performance based on the insights
  
• Brainstorm new and creative growth strategies
  
• Plan, execute, and measure experiments and conversion tests
  
• Collaborate with internal teams to create landing pages and optimize user experience
  
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  
• Instrument conversion points and optimize user funnels
  
• Collaborate with agencies and other vendor partners
  

Requirements

• Minimum HND in Marketing, Graphic Design or related field
  
• Proven working experience in digital marketing
  
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  
• Experience in optimizing landing pages and user funnels
  
• Experience with A/B and multivariate experiments
  
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  
• Working knowledge of ad serving tools (e.g., DART, Atlas)
  
• Experience in setting up and optimizing Google Adwords campaigns
  
• Working knowledge of HTML, CSS, and JavaScript development and constraints
  
• Strong analytical skills and data-driven thinking