Digital Marketing Specialist

Job Overview (Hybrid/Remote options
available) 

We are hiring a Digital Marketing Specialist for
our client in the Fashion industry. The idea candidate will develop and execute
data -driven digital marketing strategies to enhance brand awareness, optimize
content performance, and drive sales. This role requires expertise in social
media management, content marketing, paid advertising, and analytics.

Key
Responsibilities

Social Media
& Content Marketing

- Develop and
execute a content strategy that aligns with the brand’s voice and goals.

- Manage and grow
social media platforms (Instagram, TikTok, Facebook, YouTube, and Pinterest).

- Plan and
schedule engaging content, including reels, carousels, and IG stories.

- Collaborate
with the creative team to optimize visuals, captions, and brand messaging.

- Monitor trends
and adapt content strategies accordingly.

Advertising
& Campaign Management

- Develop and
manage digital ad campaigns (Meta Ads, Google Ads, TikTok Ads, etc.).

- Optimize ad
performance by analyzing data and adjusting targeting and budgets.

- Implement
retargeting strategies to maximize conversions.

- Track and
report campaign performance metrics and suggest improvements.

SEO &
Website Management

- Optimize
website content for SEO to improve organic search rankings.

- Update product
descriptions, blog posts, and landing pages to enhance user experience.

- Monitor website
traffic and analyze user behavior for optimization.

Email &
Influencer Marketing

- Develop and
execute email marketing campaigns to nurture leads and drive sales.

- Build relationships
with influencers and content creators for brand collaborations.

- Track the
effectiveness of influencer partnerships and refine strategies.

Analytics
& Reporting

- Track KPIs
(engagement, conversions, ROAS) and provide performance reports.

- Use data
insights to refine digital marketing strategies.

Requirements

Requirements

- 3+ years of
experience in digital marketing, preferably in fashion, luxury, or bridal.

- Strong
understanding of social media trends, content strategy, and audience
engagement.

- Experience with
Meta Ads, Google Ads, and paid campaign management.

- Proficiency in
SEO, website optimization, and email marketing.

- Knowledge of
analytics tools (Google Analytics, Meta Business Suite, etc.).

- Ability to work
independently while collaborating with creative teams.

- Strong
communication skills and attention to detail.

Preferred
Skills

- Experience
working with luxury fashion brands.

- Basic graphic
design/video editing skills for social media content.

- Understanding
of high -end customer psychology and buying behavior.