Digital Marketing Specialist - Hybrid

Position: Digital Marketing Specialist

Location: Lagos, Nigeria

Work Model: Hybrid - 2 days onsite

Job Type: Full-time

Salary: NGN 300,000 per month

Expected Start Date: Immediate

Job Overview:

We are seeking a Digital Marketer with Specialization in Digital Ads to join our clients team and drive performance across their digital advertising channels. In this role, you'll be responsible for creating, managing, and optimizing paid media campaigns across platforms like Google Ads, Meta, and more. Youll work closely with marketing and creative teams to develop data-driven strategies, analyze campaign performance, and continuously improve results. This is a great opportunity to work with modern advertising tools, contribute to high-impact campaigns, and help grow the brand through smart, results-oriented media buying.

Key Responsibilities:

• Plan, create, and optimize digital advertising campaigns across multiple platforms, including Google Ads, Facebook, Instagram, LinkedIn, and Twitter.
• Conduct keyword research, audience segmentation, and A/B testing to improve campaign performance.
• Monitor ad spend and ensure campaigns are running within budget while maximizing ROI.
• Develop and execute retargeting strategies to improve conversion rates.
• Analyze and report on campaign performance, providing actionable insights for continuous improvement.
• Stay up to date with trends in digital advertising and implement best practices.

Qualifications:

• Bachelor's degree in Marketing, Digital Media, or a related field.
• Proven experience in digital advertising.
• Proficiency in Google Ads, Meta Business Suite, and other PPC platforms.
• Strong analytical skills and experience with ad performance metrics.
• Certification in Google Ads or Meta Ads is a plus.
• Ability to work independently and collaboratively in a hybrid work environment.