JOB TITLE: Digital/Above the Line ATL Executive
LOCATION: Ikeja, Lagos
DEPARTMENT: Marketing
REPORTS: Head of ATL / Marketing Manager / Head of Marketing
JOB PURPOSE:
The ideal candidate will be responsible for advertising the business online, developing, Implementing, and managing marketing campaigns, promoting the company's products and services including advertising via website, email campaigns, social media, enhancing brand awareness, driving web traffic, and acquiring leads / customer.
Internal Contacts: Executive Management and all departments.
External Contacts: Opinion Leader, KOL, Agency and Vendor.
Duties and Responsibilities
Job Description
1. PLAN AND EXECUTE ALL DIGITAL MARKETING CAMPAIGN
Analyse campaign, suitable communication, create content with suitable communication to customers, deliver messages to customers, execute content across all digital media channels. Including SEO/SEM, marketing database, email, social media and display advertising campaigns.
2.GRAPICS DESIGN, BUILD AND MAINTAIN ALL SOCIAL MEDIA
Be able to handle basic graphic design tasks on their own, working alongside as digital marketers to provide the visual content need, comfortable using basic online graphic design tools like Canva, CapCut, Adobe etc.
3. MEASURE, ANALYZE AND REPORT PERFORMANCE OF ALL DIGITAL MARKETING CAMPAIGN
Monitor the impact of advertising campaigns and quantify the results of their broader marketing efforts. Be able to use analytics tools to track metrics such as website traffic, conversion rates, engagement metrics, and ROI, and continuous optimization of marketing strategies.
4. IDENTIFY TRENDS, INSIGHT, BUILD BRAND AWARENESS AND OPTIMIZE SPEND BUDGET
Monitoring industry trends, consumer behavior, and competitor activities to identify emerging opportunities and insights. Building brand awareness and recognition through strategic positioning, messaging, and storytelling. Leverage various digital channels to disseminate brand messaging, showcase product offerings, and engage target audiences in meaningful ways, ultimately enhancing brand visibility and recall.
5. BRAINSTORM NEW AND CREATIVE GROWTH STRATEGIES
managers, customer support, and creative agencies to align
marketing efforts with business goals, ensure brand
consistency, and deliver seamless customer experiences.
6 INTERNAL TEAMS, EXTERNAL AGENCIES AND OTHER VENDOR FOR PAID SEARCH ADVERTISING
Digital marketers coordinate with sales teams, product managers, customer support, and creative agencies to align marketing efforts with business goals, ensure brand consistency, and deliver seamless customer experiences.
7. COLLABORATE WITH INFLUENCER MARKETING (MICRO, MACRO MEGA KOL)
Influencer marketing involves collaborating with social media influencers who can share your brand with their audiences.
KEY PERFORMANCE INDICATORS
1. Increase the number of followers, reach, views, likes and comments to create an increase in brand awareness across all Digital Marketing channels.
2. Number of content / week / month. Create content calendar. Handle customer complaints. Respond to Comment, DM, Reply etc from customers.
3. Understanding communication between Digital Marketer and Line Manager.
4. Plan, Creating, and Execute all about Digital Marketing Strategies.
LABOUR RELATIONS
INTERNAL (Relationship between All Departments/Divisions within the Company)
EXTERNAL (Relationship with Opinion Leader, KOL, Agencies and Vendor, and Government)
JOB COMPETENCIES
Qualifications
Bachelor’s Degree or HND - Marketing/ Management / Communications / Social Sciences / Sciences.
Experience:
1 year in the same position / 1 year in the previous position
Soft Competencies:
Negotiation Skills
Problem Solving Skills
Decision Making skills
Interpersonal Relationship skills
Communication Skills
Time Management Skills
Technical Competencies
SEO: Ahrefs, SEMrush, Google Search Console, Moz, AlsoAsked
Social media marketing: Hootsuite, Sprout Social, Hubspot, Bitly
Data analytics: Google Analytics, Meta Business Suite
PPC advertising: Google Ads, SEMrush
Email marketing: MailChimp, Constant Contact, ConvertKit
Copywriting: Grammarly, ChatGPT
Graphic design: Canva, Visme, Adobe Express
WORK ENVIRONMENT
Field work
Works flexible hours
Laptop Company
Mobile Phone Company
Method of Application
Interested and qualified candidates should send their CVs to
[email protected] using
ATL-OT-25 as subject of the mail.
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