● Drive sales and distribution of products across assigned territories.
● Identify, recruit, and develop distributors, wholesalers, retailers, and other suitable trade customers.
● Conduct regular field visits to existing and prospective customers to generate sales and strengthen business relationships.
● Build and maintain a strong customer and distributor network across Lagos, Ibadan or Abeokuta.
● Identify new market opportunities and underserved locations for product expansion.
● Present the product professionally to prospective distributors and retail customers and communicate relevant product and commercial information.
● Negotiate orders and support the conversion of prospects into active customers in line with company guidelines.
● Maintain regular follow-up with distributors and customers to encourage repeat orders and sustained product availability.
● Monitor product visibility and availability within assigned markets and report relevant market feedback to management.
● Track competitor activity, customer preferences, pricing and other market developments relevant to sales performance.
● Maintain accurate records of customer visits, sales activities, orders, new accounts and follow-ups.
● Work consistently toward assigned sales, distribution and territory-development targets.
● Represent the company professionally during field activities and customer interactions.
Requirements
● Bachelor's degree or HND in Business Administration, Marketing, Sales, or a related field.
● 4–7 years of proven experience in field sales, territory sales, distribution sales, FMCG sales or a related sales role.
● Demonstrated experience in developing and managing distributor, wholesaler and retail accounts.
● Proven ability to generate new customers, expand territories, and achieve sales targets.
● Experience selling FMCG, beverages, alcoholic beverages or other fast-moving consumer products is an advantage.
● Strong knowledge of the assigned market and ability to identify viable sales and distribution opportunities.
● Excellent communication, negotiation, and relationship-management skills.
● Strong prospecting, follow-up and customer acquisition abilities.
● Ability to work independently and manage a territory effectively.
● Comfortable with frequent field movement and direct customer engagement.
● Target-driven, proactive, and commercially aware.
● Must be willing to work within the assigned location and travel within the territory as required.
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