General Manager, Marketing

• Develop and execute marketing plans/strategies that align with the brand’s business objectives.
  
• Analyze market trends, competitor activities, and customer behavior to identify opportunities and risks.
  
• Lead initiatives to enhance brand reputation and market positioning.
  
• Manage and mentor the marketing team, fostering a culture of innovation and excellence.
  
• Collaborate with sales, operations, and revenue management teams to ensure cohesive strategies.
  
• Act as a liaison between marketing and senior leadership, providing insights and updates on marketing performance.
  
• Oversee digital marketing campaigns, including social media, email, search engine marketing, efficiency in marketing spend and ensure ROI achievement.
  
• Drive website traffic, optimize user experience, and increase online bookings through data-driven strategies.
  
• Leverage CRM tools to manage customer relationships and implement personalized marketing initiatives.
  
• Ensure consistent branding across all marketing materials and channels.
  
• Plan and execute promotional campaigns, events, and partnerships to boost visibility.
  
• Manage public relations efforts, including media relations and crisis communication strategies.
  
• Prepare and oversee the marketing budget, ensuring optimal allocation of resources.
  
• Monitor ROI of marketing campaigns and adjust strategies to maximize effectiveness.
  

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field (Master's preferred).
  
• Experience: 10 - 15 years of experience in marketing, with at least 5 years at the management level
  
• Proven track record of successful marketing campaigns and achieving business results.
  
• Strong leadership, communication, and team management skills.
  
• Ability to think strategically and execute tactically in a fast-paced environment.