Growth & Revenue Lead

About the Group

Agbi Bayode & Co is a professional accounting and advisory group with a strong focus on technology-enabled service delivery.

The Group operates through:

• Agbi Bayode & Co – Chartered Accountants & Tax Practitioners
  

• Pillarcraft Accounting – an outsourced accounting and CFO services firm supporting growing businesses
  

• Usawa – a SaaS platform providing accounting, payroll, invoicing, and tax-tech solutions built for the Nigerian market
  

Our ambition is to build scalable, product-led accounting and compliance solutions while maintaining the credibility of a regulated professional firm.

About the Role

We are seeking a Growth & Revenue Lead to drive predictable and sustainable revenue growth across the Group’s professional services and SaaS products.

This role has end-to-end responsibility for marketing, sales execution, pipeline management, and customer success alignment, with a strong emphasis on growing and scaling SaaS products.

Key Responsibilities

Revenue & Pipeline Management

• Build, manage, and maintain a qualified revenue pipeline across:
  

  • Outsourced accounting and CFO services
    

  • Usawa SaaS products
    

• Track leads from first contact through conversion and onboarding
  

• Support proposal development, pricing discussions, and deal progression
  

• Enforce disciplined follow-up and timely closure of opportunities
  

Growth Strategy & Channel Execution

• Design and execute growth strategies across:
  

  • Content-led inbound marketing
    

  • Partnerships (accountants, firms, institutions)
    

  • Events and webinars
    

  • Direct outreach and relationship-driven sales
    

• Test, measure, and optimise growth channels
  

• Actively discontinue channels that do not convert or scale
  

Marketing & Content Direction

• Own the Group’s growth-focused marketing and content strategy
  

• Amplify the Founder’s thought leadership across relevant platforms
  

• Ensure all content has clear commercial intent, messaging, and calls to action
  

• Coordinate designers, editors, and freelancers to execute campaigns efficiently
  

Email Marketing, CRM & Customer Journey

• Manage email marketing campaigns and lead nurturing sequences
  

• Maintain CRM accuracy, segmentation, and reporting discipline
  

• Track campaign performance, funnel movement, and conversion metrics
  

• Work closely with product and operations teams to improve onboarding and customer success experience
  

Events, Partnerships & Ecosystem Building

• Plan and execute webinars, workshops, and targeted events
  

• Build and manage strategic partnerships that drive distribution and credibility
  

• Support the planning and commercialisation of the Usawa ecosystem and conference initiatives
  

Who Should Apply

You should apply for this role if you:

• Have hands-on experience growing SaaS or tech-enabled products, not just managing campaigns
  

• Are comfortable owning revenue outcomes, not only marketing activities
  

• Have built and managed sales pipelines and understand conversion metrics
  

• Can connect content, partnerships, and events directly to customer acquisition and retention
  

• Have experience working with founders or senior leaders in fast-moving environments
  

• Understand the importance of customer onboarding and success in SaaS growth
  

• Are disciplined about CRM usage, follow-ups, and reporting
  

• Are commercially minded and able to balance brand building with immediate revenue needs
  

• Enjoy working in a lean team where responsibility is high and bureaucracy is low
  

Who Should Not Apply

This role may not be a good fit if you:

• Are looking for a pure marketing or social media role
  

• Have never been directly accountable for revenue or conversions
  

• Prefer working only on content creation without engaging in sales conversations
  

• Are uncomfortable with numbers, targets, and performance tracking
  

• Expect a highly structured corporate environment with narrow responsibilities
  

• Are not interested in learning about accounting, compliance, or regulated industries
  

• Avoid follow-up, deal progression, or customer-facing discussions
  

• Are looking for a short-term role rather than a long-term growth opportunity
  

Requirements

Experience

• 6–10 years’ experience in growth, business development, or revenue-focused roles
  

• Demonstrated experience selling B2B services, SaaS products, or professional solutions
  

• Hands-on experience driving growth through content-led, partnership-driven, or ecosystem-based strategies is a strong advantage
  

Core Skills (Non-Negotiable)

• Strong commercial acumen with clear ownership of revenue outcomes
  

• Proven ability to build, manage, and convert sales pipelines
  

• Experience supporting proposals, pricing discussions, and deal progression
  

• High discipline in CRM usage, lead tracking, and email marketing execution
  

• Ability to translate content, events, and partnerships into paying customers and retained users
  

Additional Skills

• Clear and persuasive written and verbal communication
  

• Confidence engaging business owners, founders, and senior decision-makers
  

• Practical, hands-on data analysis and performance reporting skills
  

• Ability to manage multiple growth initiatives without losing focus or follow-through
  

Personal Attributes

• Strong revenue-first mindset with comfort being held accountable
  

• High sense of ownership and personal responsibility for outcomes
  

• Exceptional follow-up discipline and execution consistency
  

• Comfortable operating in a founder-led, fast-evolving environment
  

• Sound ethical judgement and strong professional integrity
  

Benefits

Compensation

• Competitive base salary commensurate with experience
  

• Performance-based incentives directly linked to revenue growth, pipeline conversion, and customer acquisition outcomes
  

Career & Growth Opportunities

• Direct exposure to group leadership and strategic decision-making
  

• Opportunity to shape and scale multiple business lines, spanning professional services and SaaS products
  

• High visibility role with meaningful influence across the organisation
  

• Clear pathway to expanded responsibility as the Group grows and matures
  

Work Environment

• Abuja-based role within a lean, high-impact team
  

• Hybrid working flexibility where appropriate
  

• Opportunity to operate at the intersection of:
  

  • Professional services
    

  • Technology and SaaS products
    

  • Tax, compliance, and regulatory innovation