About Basecode
Basecode is a digital solutions and IT consulting company helping businesses automate, streamline, and scale using tools like Zoho, Salesforce, and Google Workspace.
We implement systems, and help businesses close faster, reduce manual work, and operate more efficiently.
Now we’re looking for someone who can make sure the right businesses consistently find us, and convert into real opportunities.
The Role
This is not a content or brand awareness role.
You are responsible for generating pipeline, improving conversions, and driving revenue through marketing.
You’ll own the full journey — from attracting the right audience to turning them into qualified discovery calls.
What You’ll Own
Building a predictable lead generation engine
Increasing qualified discovery calls
Improving conversion rates across the funnel
Turning marketing into a revenue driver, not a cost centre
What You’ll Actually Do
Build & Run Lead Generation Campaigns
Launch 2–4 campaign experiments per month across LinkedIn, email, and landing pages
Create and test offers (e.g. CRM audits, automation checklists, free consultations)
Set up and manage outbound LinkedIn workflows (connection â nurture â call booking)
Own LinkedIn as a Primary Growth Channel
Plan and publish 3–5 posts weekly (founder -led + brand content)
Turn internal insights into content (client wins, before/after transformations, breakdowns)
Actively engage with target audiences (comments, DMs, prospecting)
Optimise Website & Landing Pages for Conversion
Audit key pages and identify drop -offs
Create/improve landing pages for campaigns with clear offers and CTAs
Run A/B tests on headlines, structure, and conversion paths
Manage Lead Capture & CRM Flow
Set up and optimise lead forms and pipelines
Build email nurture sequences (3–5 touchpoints per lead)
Track lead sources and movement through the funnel
Execute Email Marketing & Nurture
Send 1–2 targeted campaigns weekly (insights, offers, case studies)
Build automated flows (lead nurture, follow -ups, re -engagement)
Continuously improve open, click, and conversion rates
Run Paid Experiments (If Applicable)
Launch small -budget campaigns (LinkedIn Ads, Google Ads)
Test audiences, messaging, and offers
Scale what generates qualified leads
Turn Results Into Growth Loops
Double down on what works
Repurpose winning content across channels
Continuously optimise based on performance
How You’ll Be Measured
Qualified leads generated
Discovery calls booked
Cost per lead
Conversion rates (visitor â lead â call)
Pipeline contribution
Requirements
What We’re Looking For
3+ years experience in growth, performance, or B2B marketing
Proven ability to generate leads or revenue (not just engagement)
Strong understanding of funnels, landing pages, and conversion
Experience working with CRM systems and lead tracking
Comfortable marketing technical or service -based solutions
Fast executor who tests, learns, and iterates quickly
You’re Not a Fit If
You focus on likes and impressions over results
You need constant direction to execute
You avoid data or performance tracking
You’ve never owned outcomes end -to -end
30–60–90 Day Plan
First 30 Days — Understand, Audit, Launch
Deep dive into services, audience, and sales process
Audit website, content, funnels, and CRM setup
Fix immediate gaps (CTAs, forms, tracking)
Launch first campaigns and lead generation offers
Start LinkedIn content + light outbound
Outcome: Campaigns live and initial leads coming in
Days 31–60 — Build the Engine
Double down on what’s working
Build structured funnels (landing page â nurture â call)
Launch email sequences and weekly campaigns
Improve CRM tracking and pipeline visibility
Run initial paid tests (if viable)
Outcome: Consistent, repeatable lead flow
Days 61–90 — Optimise & Scale
Improve conversion rates across funnel
Scale top -performing channels and campaigns
Build content â campaign â conversion loops
Align closely with sales to improve lead quality
Outcome: Predictable, optimised pipeline generation
Apply Now
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