Requirements
Key Responsibilities
- Develop and implement the Bankâs brand strategy in alignment with corporate objectives and
market positioning goals.
- Drive brand visibility, differentiation, and consistency across branches, digital channels,
campaigns, products, and corporate materials.
- Lead internal and external communications planning to ensure clear, consistent, and timely
messaging to key stakeholders.
- Oversee media relations, press engagements, public statements, executive speeches, and
corporate presentations.
- Manage the Bankâs corporate reputation by monitoring public perception, media coverage, and
stakeholder sentiment, and responding appropriately.
- Develop and coordinate crisis communication plans and issues management responses to
protect the Bankâs image and stakeholder confidence.
- Oversee integrated marketing communications campaigns for products, services, corporate
initiatives, and special projects.
- Collaborate with business units to develop communication plans that support customer
acquisition, retention, and engagement objectives.
- Lead digital communications, including website content, social media engagement, online
reputation management, and content development.
- Ensure all communication materials and campaigns comply with brand standards, regulatory
expectations, and internal approval processes.
- Build and maintain effective relationships with media houses, regulators, professional bodies,
vendors, and other external stakeholders.
- Prepare periodic reports on campaign performance, media coverage, brand health, stakeholder
engagement, and communication effectiveness.
- Lead, coach, and develop the Brand and Communications team to deliver high performance
and continuous improvement.
- Perform other duties as assigned.
Skills and Competency Requirements
- Strong understanding of brand management, corporate communications, public relations, and
reputation management.
- Excellent knowledge of the banking industry, customer segments, and the regulatory
environment.
- Demonstrated ability to develop and execute strategic communication and integrated campaign
plans.
- Strong media relations, stakeholder management, and networking capabilities.
- Excellent verbal and written communication skills, including speech writing, presentations, and
executive messaging.
- Ability to manage crisis communications and sensitive reputational issues with sound
judgement.
- Strong analytical skills with the ability to interpret campaign, media, and engagement data for
decision-making.
- Creative thinking, strong attention to detail, and ability to maintain consistency in brand
expression.
- Strong leadership, people management, vendor management, and project coordination skills.
- Good working knowledge of Microsoft Office tools and digital communication platforms.
Key Performance Indicators
- Growth in brand awareness, visibility, and share of voice.
- Quality and volume of positive media coverage and stakeholder sentiment.
- Campaign delivery effectiveness, engagement rates, and return on communication spend.
- Timeliness and effectiveness of crisis and issue response.
- Consistency of brand application across all channels and touchpoints.
- Internal communication effectiveness and employee engagement with corporate messaging.
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