Head of Growth and Marketing

Duplo is a Lagos-based fintech startup that enables businesses in Africa to digitize their receivables and payables, reduce time-to-cash, lower transaction costs, and generate more revenue from their business customers.

We want to make B2B payments as simple as P2P payment apps. Most business payments in Africa are made offline….yikes. We are on a mission to transform this. We are backed by top investors, including PointNine, Tribe Capital, Commerce Ventures, Liquid2 Ventures, Basecamp Fund, Soma Capital, YCombinator, Oui Capital, and others.

This is a unique opportunity. You'll have the responsibility and resources to take a significant part in the creation of a paradigm-changing product that will impact millions.

We are looking for an exceptional Growth Marketing Leader who will work with the leadership team and own the end-to-end marketing strategy, execution, and optimization. The ideal candidate is a data-driven, user-focused marketer who can think strategically and dive into details.

The Head of Growth & Marketing will be tasked with leading a high-performing team to create and implement strategic marketing initiatives across various marketing functions including product marketing, performance marketing, events, social media marketing, and partnerships.

Responsibilities:

• Build and own the company’s growth strategy in collaboration with Duplo’s Management Team.


• Build out a growth and marketing function at Duplo. 


• Report, maintain, and forecast all business metric results including customer growth, retention, recurring revenue, engagement, NPS, and margin.


• Manage, track and analyze key metrics to monitor customer acquisition, revenue/brand performance/engagement , customer retention and create strategies for improvement.


• Create new extraordinary ways of user acquisition and work to acquire our first 1,000, 10,000, and 100,000+ customers.


• Develop a deep understanding of our (prospective) users and their motivations.


• Become an expert on our customer acquisition channels, funnels and marketing stack. 


• Own the marketing budget, and allocate optimally across tools and channels. 


• Identify and prioritize growth experiments - e.g. optimize existing channels, and discover new ones. 


• Establish a growth habit and culture of experimentation. 


• Work with the team to prioritize and implement growth experiments. 


• Lead the charge on building a data-driven culture, including instrumentation and attribution. 


• Work closely with the Product Team to refine UX, copy, and messaging. 


• Steward the Company brand and voice; ensure consistency in all our communication. 


• Manage and continue to build out the Growth/Marketing Team.

Requirements:

• 6 years experience in B2B Marketing with exposure to both small and medium-sized businesses.


• A strong understanding of marketing analytics and the ability to apply insights from this to optimize campaigns.


• Track record of being highly analytical and data-driven.


• Ability to lead and collaborate with cross-functional partners, prioritize high-impact activities, and keep complex projects moving forward.


• Strong growth track record, with samples and results of past campaigns.


• Outstanding written, oral, and organizational ability.


• Proven experience in managing the end-to-end delivery of data-driven marketing and communications.


• Knowledge of relevant marketing tools/platforms for campaign activation. 


• 4 years’ experience in SEO, growth marketing.