Head of Marketing

Company : Erecruiter Nigeria

Job Type : Full Time

Lagos, Lagos

Number of Applicants

:

000+

This job is no longer accepting applications.

Scroll down below to view similar jobs .

Job Description - Head of Marketing

Develop and implement marketing strategies and campaigns that support the company’s growth objectives and align with the brand’s image and identity.

Conduct market research and analysis to identify target customers, competitive landscape, and emerging trends in the quick-service restaurant industry.

Develop and manage the annual marketing budget and ensure that all marketing activities are within budget constraints.

Oversee the development of advertising and promotional materials, such as print and digital ads, social media campaigns, email marketing, and in-store signage.

Coordinate and collaborate with internal teams and external agencies to develop and execute marketing programs.

Manage and analyze the effectiveness of marketing campaigns to ensure ROI and adjust strategies as needed.

Develop and maintain relationships with media outlets and influencers to secure media coverage and endorsements.

Lead the development and execution of customer loyalty and retention programs.

Collaborate with the sales team to ensure marketing programs are executed in-store effectively and consistently across all locations.

Develop and manage relationships with external partners and vendors, such as printers, photographers, and production companie.

Requirements

Bachelor’s degree in marketing, business administration, or related field.

5+ years of experience in marketing, preferably in the quick service restaurant industry.

Demonstrated success in developing and implementing effective marketing campaigns.

Strong analytical and problem-solving skills.

Excellent communication and interpersonal skills.