Head of Marketing and Communications

Next Level Prayers (an initiative of Harvesters International Christian Centre)

Job Summary

The Head of Marketing & Communications will lead the strategic planning and execution of all marketing, branding, communications, and audience growth initiatives for Next Level Prayers, a prayer ministry with a strong online presence. The role brings together brand management, integrated ATL/BTL and digital campaign execution, and media planning and buying to increase reach, engagement, participation, and brand visibility across digital and traditional channels — while ensuring every communication stays true to Next Level Prayers' vision and values.

Key Responsibilities

• Set annual marketing, media, and communications strategic direction, and lead its execution across digital and traditional channels
  
• Lead brand positioning and brand proposition management, ensuring consistency across all communication channels
  
• Oversee digital marketing, social media, email campaigns, website content, and online advertising, alongside media planning and buying across TV, digital, print, radio, and outdoor
  
• Drive audience acquisition, retention, and participation for daily prayer meetings, special programmes, and campaigns — applying customer journey and engagement principles to grow and retain a digital audience
  
• Manage creative content development, including videos, graphics, copywriting, and promotional materials, using tools such as Canva, Photoshop, and relevant CRM/project platforms
  
• Analyse campaign performance using consumer insight and media monitoring tools, and provide data-driven recommendations for continuous improvement
  
• Build strategic partnerships with media organisations, influencers, and other stakeholders — including contract negotiation and alignment — to expand the platform's reach
  
• Lead, mentor, and develop the Marketing & Communications team to deliver high-impact results
  
• Work closely with ministry leaders and other departments to support organisational objectives and programme execution
  
• Manage the marketing budget, timelines, and performance metrics, ensuring effective and accountable use of resources
  

Key Performance Indicators (KPIs)

• Growth in prayer platform participation and engagement
  
• Digital audience growth across all channels
  
• Campaign reach, impressions, and conversion rates
  
• Brand awareness and media visibility
  
• Content performance and engagement metrics
  
• Strategic partnership development and account acquisition
  
• Timely delivery of marketing campaigns and communication initiatives
  

Core Competencies

• Strategic Thinking
  
• Brand Management
  
• Digital and Traditional Marketing
  
• Media Planning & Buying
  
• Marketing Analytics
  
• Leadership & Team Development
  
• Creative Storytelling
  
• Stakeholder & Partnership Management
  
• Innovation and Execution Excellence
  

Requirements