Head of Marketing and Modern Trade (Lontor)

• Develop and execute shopper marketing strategies across modern trade channels
  
• Translate brand strategy into in -store and point -of -sale experiences
  
• Analyze shopper behavior and insights to drive conversion
  
• Design and implement promotions, activations, and campaigns tailored to retail environment.
  

• Lead execution excellence across key accounts and organized retail
  
• Ensure product availability, visibility, and pricing compliance
  
• Drive sell -out performance through coordinated marketing and sales initiatives
  
• Collaborate with sales teams to deliver channel growth targets
  

• Define and implement merchandising standards and planograms
  
• Oversee in -store branding, displays, and POS materials
  
• Monitor and improve shelf share and product visibility
  
• Manage field teams and third -party merchandisers for execution consistency
  

• Build capabilities within sales and merchandising teams on execution standards
  
• Develop training programs on product knowledge, brand messaging, and retail excellence
  
• Coach teams on shopper engagement and in -store selling techniques
  
• Establish performance tracking and continuous improvement frameworks
  

• Plan and execute BTL campaigns including in -store promotions, roadshows, and activations
  
• Ensure alignment with overall marketing calendar and brand campaigns
  
• Track effectiveness and ROI of activation programs
  
• Drive localized marketing initiatives to support retail partners
  

• Support digital campaigns with a strong linkage to retail and conversion
  
• Align social media activities with promotions, launches, and in -store campaigns
  
• Collaborate with digital teams to drive traffic to retail and e -commerce channels
  
• Monitor engagement and optimize content for shopper conversion
  

Requirements

Key Performance Indicator

• Revenue & Channel
  Growth – 30%
  
• In -Store Execution –
  20%
  
• Trade/BTL Effectiveness
  – 15%
  
• Shopper Marketing – 10%
  
• Digital & Brand
  Metrics – 10%
  
• Key Account Performance
  – 10%
  
• Capability Development
  – 5%
  

• Brand Management
  
• Strategic Promotion Planning
  
• Managing
  Relationships
  
• Creativity and
  Innovation
  
• Commercial
  Planning
  
• Competitive Analysis
  
• Negotiation
  Ability.