Head of Marketing: Core

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

The Key Purpose of this role is to lead the creation and validation of consumer insight driven innovative platforms and solutions that drive profitable top-line growth and the achievement of the company’s dream. The position holder would drive equity and market share growth of brand.

Key Roles and Responsibilities:

• Own and drive sustained brand Volume and equity growth across the portfolio (Volume, awareness, penetration, loyalty, and premiumization).

• Translate brand performance data into decisive actions that deliver both short-term and long-term Commercial results.

• Champion deep consumer, Trade, and market understanding to identify growth opportunities and shape winning strategies.

• Embed data-driven decision-making, leveraging insights to unlock demand and drive commercial impact.

• Lead the development and flawless execution of integrated brand plans aligned to commercial objectives and revenue growth targets.

• Ensure excellence in execution across all consumer touchpoints (Trade, media, digital, retail, and experiential).

• Lead front-end innovation to identify, validate, and scale new growth opportunities.

• Build and sustain a balanced innovation pipeline (short-, mid-, and long-term) that delivers incremental revenue and competitive advantage.

• Drive speed-to-market and success rates of innovations through strong cross-functional alignment.

• Define and evolve differentiated brand positioning, purpose, and core creative platforms that resonate with target audiences.

• Link marketing strategy directly to revenue, profitability, and market share outcomes.

• Track, analyze, and optimize marketing investments to ensure efficient and effective resource allocation.

• Establish clear KPIs and performance dashboards to drive accountability and continuous improvement across Commercial function

• Influence and align senior stakeholders across functions (Sales, Finance, Supply Chain, Insights) to deliver shared business goals.

• Build high-impact, collaborative relationships across the Zone to ensure integrated execution of growth initiatives.

• Coach and develop talent to build a future-ready marketing organization.

• Own and optimize the marketing budget to maximize return on investment and drive efficient growth.

• Balance resource allocation between brand building, demand generation, and innovation priorities.

Key Attributes and Competencies:

• Established leadership ability at mid / senior level

• Demonstrated ability to manage projects & multidisciplinary teams.

• Proven track record of launched innovation initiatives

• Influencing and consulting skills

• Ability to handle complex situations under pressure

• Passionate, self-starter

• Action and results oriented

• Good written and verbal communication

• Experience in and understanding of Igbo language would be an added advantage.

Minimum Requirements:

• Related degree

• Post graduate degree in business or marketing preferred

• Min 6-8 years related working experience in brand management, consumer insights and/or marketing strategy consulting environment; consumer goods preferred

Additional Information:

• BAND: V

AB InBev is an equal opportunity employer and all appointments will be made in-line with AB InBev employment equity plan and talent requirements. We are a company that promotes gender equality. Internal applicants require Line manager approval. Please note that only short-listed applicants will be contacted.