Our client is a leading producer of dairy products in Nigeria.
Job Summary
We are seeking an experienced Head of Sales and Marketing to drive sales and increase company revenue and subsequently define data-driven actions and strategies in order to consistently optimise the business’s commercial performance. The Head of Sales and Marketing is expected to plan, develop, and execute the company's marketing and sales strategy as well as advertising initiatives and strategy. The role also includes sales and customer service management.
Key Responsibilities
Marketing Strategy: Planning, development and execution of marketing and distribution strategy that aligns with organisational goals
Driving new business revenue and managing the renewal of existing business through developing and maintaining strong customer relationships
Participate in the design, development and launch of new product offerings based on customer requirements.
Sales and customer service management and delivering on the Company’s overall revenue targets.
Define and communicate annual goals, perform formal and informal performance reviews, and ensure changes and updates are communicated in a timely and professional manner
Effective allocation and deployment of all Sales assets assigned to the Region to ensure optimal utilisation
Conducts performance evaluations of team members timely and constructive.
Mentor, manage and train sales and product professionals on a team
Reporting & Documentation of all sales activities to ensure timely and accurate decision-making.
Requirements
Minimum of Bachelor’s degree with extensive professional experience, a master's in business administration with a focus in marketing or an MBA with a concentration in Marketing.
10-15 years experience in Sales & Marketing preferably from FMCG as a Head of Sales or equivalent senior marketing leadership role.
Proven track record of developing, managing and executing a wide range of marketing programs/campaigns across B2B and B2C verticals.
Excellent leadership and team management skills with the ability to inspire, mentor and develop marketing professionals.
Exceptional communication and interpersonal skills to collaborate with cross-functional teams, senior executives and external stakeholders.
Familiarity with marketing automation tools, customer relationship management (CRM) systems and analytical platforms
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