IT MSP Sales & Marketing Lead

Key Responsibilities

1) Sales Pipeline & Revenue Growth

• Own end -to -end B2B sales cycle: prospecting → discovery → proposal → negotiation → close → handover.
  

• Build and manage a measurable pipeline (weekly targets for meetings, proposals, and closes).
  

• Drive growth for managed services contracts (retainers) and project -based services.
  

• Conduct solution discovery, scope definition, pricing inputs, and SOW/RFP responses.
  

2) Technology -Driven Lead Generation

• Execute outbound campaigns using CRM and sales engagement tools (email, LinkedIn, calling).
  

• Build ICPs (Ideal Customer Profiles) and targeted account lists (SMEs, enterprises, public sector, healthcare, education, etc.).
  

• Run inbound funnels: landing pages, lead magnets, webinars, case studies, and performance tracking.
  

3) Marketing Execution (B2B)

• Develop and execute quarterly marketing plans aligned to revenue goals.
  

• Create and coordinate content: capability decks, one -pagers, case studies, service pages, email sequences.
  

• Manage brand presence across LinkedIn, website, and targeted communities; measure CAC, CPL, conversion rates.
  

4) Partnerships & Channel Growth

• Build partnerships with OEMs, distributors, ISPs, software vendors, and field service partners.
  

• Identify reseller, referral, and channel opportunities; manage partner performance.
  

5) Reporting & Forecasting

• Weekly reporting on pipeline, conversion, win/loss reasons, forecasts, and next actions.
  

• Maintain accurate CRM hygiene and sales dashboards.
  

Requirements

Required Experience & Qualifications

• 5+ years experience in B2B IT services sales/marketing, preferably within an MSP/IT outsourcing environment.
  

• Proven record of closing recurring managed services contracts and/or enterprise support agreements.
  

• Strong understanding of MSP services: Service Desk, Field Support, Networking/Wi -Fi, Cybersecurity basics, Cloud/M365, ITAM/Asset lifecycle, ITAD/logistics.
  

• Excellent proposal writing and stakeholder communication skills.
  

• Strong negotiation, objection handling, and account management skills.
  

Required Technology Tools

Candidate must have strong hands -on experience with:

• CRM: HubSpot / Zoho CRM / Salesforce (pipeline stages, automation, reporting)
  

• Email & Sales Engagement: Mailchimp / Apollo / Lemlist / Zoho Campaigns (or similar)
  

• LinkedIn Prospecting: Sales Navigator + outreach workflows
  

• Analytics & Reporting: Google Analytics (GA4) basics, Looker Studio or dashboards, Excel/Sheets
  

• Productivity & Collaboration: Google Workspace or Microsoft 365, Teams/Slack
  

• Proposal & Documentation: PowerPoint/Slides, Word/Docs, PDF tools; ability to produce polished decks and one -pagers
  

Strong Advantage

• Experience using marketing automation (workflows, lead scoring, segmentation).
  

• Experience with SEO and website conversion optimisation (landing pages, forms, tracking).
  

• Familiarity with tender/RFP processes and enterprise procurement.
  

Benefits

Benefits