About Pulse
Pulse is Africa's ultimate media playground, serving up the freshest news, entertainment, and lifestyle vibes to young audiences across the continent. We live for creativity, killer storytelling, and making a real impact. Catch us bringing the heat on our news platforms, social channels, and rocking marketing and production in Nigeria, Ghana, Kenya, and Uganda.
We have over 100 million users and more than 100 million video views on our own channels every single month. We are your go-to partner, flexing our massive media muscle and delivering 360-degree in-house marketing solutions to get you noticed. Join us, and let's make some magic!
About Business Insider Africa
Business Insider Africa, under the Pulse brand, is a leading digital business publication delivering engaging stories on business, innovation, markets, and leadership across Africa. Our goal is to inform, inspire, and empower Africa’s next generation of business leaders while shaping conversations on the continent and beyond.
The Role
We are seeking a Junior Social Media Manager who will take ownership of managing Business Insider Africa’s social media presence across all platforms. This is a hands-on role where you will drive growth, boost engagement, and ensure our brand leads conversations on business and innovation in Africa. You’ll work closely with the editorial, video, and design teams to deliver content that resonates and scales.
Key Responsibilities
- Manage and grow Business Insider Africa’s social media presence across Instagram, X (Twitter), LinkedIn, Facebook, TikTok, and other relevant platforms.
- Plan, create, and schedule engaging and relevant content tailored to our audience, ensuring timely and consistent posting.
- Track and respond to audience interactions, foster conversations, and build positive community engagement.
- Monitor trends and insights using tools like IO Analytics, CrowdTangle, Meta Business Suite, and others to optimize content strategy.
- Set and achieve clear KPIs for reach, engagement, follower growth, and conversions, reporting progress regularly.
- Analyze performance metrics and prepare weekly/monthly reports with actionable recommendations.
- Collaborate with internal teams — editorial, video, and design — to align strategies and maximize content impact.
- Stay ahead of platform changes and competitor activity while introducing new content ideas and engagement tactics.
- Propose and execute innovative strategies to improve visibility, engagement, and audience growth, reporting directly to the Head and Editor of Business Insider Africa.
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