Lead, Business Development

Responsibilities:

• Develop and manage retail banking products and services tailored to target markets.
  


• Create and execute strategic plans to increase customer acquisition and retention.
  


• Lead, mentor, and manage retail sales teams to achieve business targets.
  


• Design and implement marketing campaigns, promotional activities, and advertising initiatives.
  


• Oversee customer relationship management and feedback processes.
  


• Build and maintain strong partnerships and business collaborations to boost growth.
  


• Conduct market research and competitor analysis to identify trends and business opportunities.
  


• Develop pricing strategies, channel development, and customer segmentation plans.
  


• Monitor and evaluate campaign effectiveness and report on key performance metrics.
  


• Ensure compliance with regulatory requirements related to marketing and product offerings.
  


• Collaborate with product, operations, and finance teams to align business development efforts.
  


• Champion digital banking growth and adoption through marketing and strategic planning.
  


• Drive strategies to ensure cost control while maximizing revenue potential.
  


• Represent the bank at external forums, exhibitions, and networking events.
  

Requirements:

• Minimum of a first degree in Business, Marketing, Finance, or a related field.
  


• Minimum of 5 years experience in business development or marketing in the financial services sector (microfinance banking preferred).
  


• Proven track record in sales, marketing strategy, product development, and team leadership.
  


• Strong interpersonal, communication, and presentation skills.
  


• Proficiency in developing and managing business development frameworks and KPIs.
  


• Certifications in marketing, sales, or banking will be an added advantage.
  


• CIBN Certified