Marketing and Business Development

• Develop and implement marketing strategies and Competitive Intelligence to promote the academy/institute’s courses and offerings. 

• Coordinate with an appointed social media team/agency to develop and manage digital marketing campaigns, including social media, SEO marketing, Google ads, etc.  

• Creating and manage LinkedIn and other suitable social media pages. 

• Coordinate the creation and distribution of promotional content (brochures, newsletters, social media posts). 

• Build partnerships with educational consultants and Educational Influencers (especially on social media), career counsellors, and feeder institutions. 

• Identify new markets and student segments for outreach. 

• Collaborate with Design team in updating Institution Pitch Deck (ppt) and other media elements of the Institution on a regular basis. 

• Connect with Principals and Placement officers of schools and colleges. 

• Connect with officials of other maritime organizations and government agencies to understand their training need and provide bespoke training solutions.  

• Organizing events like Talent Scouting, Summer Programs, Project Expo, Workshops, Seminars & Webinars for identifying bright prospective students for admission enrolment. 

• Coordinate Campus Tour Programmes for parents, prospective students, partners and other stakeholders. 

• Keep track of the top schools and colleges in the country to enable a focus on the right target audience. 

• Track leads, follow up on inquiries, and maintain a CRM or database of prospects.  

• Prepare FAQs based on queries received from prospective students. 

• Provide ideas and feedback to Website development team towards improvement and fine tuning of the information, videos and brochures uploaded on the site. 

• Coordinate with the admissions team to ensure a smooth enrolment process. 

• Prepare weekly/monthly reports on marketing performance and admissions conversion rates. 

• Take part in career exhibitions and fairs to promote Se

• Bachelor’s degree in marketing, Business, Communication, or a related field. 

• 5-7 years of experience in marketing, student recruitment, or sales (preferably in the education sector). Experience in Product sales is an added advantage. 

• Strong communication, negotiation, and interpersonal skills. 

• Knowledge of the maritime industry or technical education is a plus. 

• Self-starter with the ability to work independently and meet targets. 

• Proficiency in MS Office and digital marketing tools (Google Ads, Meta Business Suite, CRM sheet). 

Tetra Maritime offers competitive benefits including annual discretionary bonus, pension and medical benefits. Further details will be provided on request.