Marketing and Business Development Associate

Summary

Responsibilities

• Collaborate on the design and implementation of integrated marketing campaigns that align with business growth objectives.
  
• Drive viewership awareness for television programming while simultaneously identifying and pursuing new revenue streams.
  
• Facilitate social media engagement and community initiatives that support both brand identity and client acquisition goals.
  
• Develop compelling promotional copy and business proposals to attract potential partners and advertisers.
  
• Conduct market research and competitive analysis to inform both marketing tactics and strategic business planning.
  
• Engage with prospective clients and partners to negotiate sponsorship deals and advertising inventory.
  
• Track campaign metrics and business performance indicators to optimize overall organizational growth.
  
• Coordinate logistics for promotional events and manage the inventory of marketing and business assets.
  
• Maintain precise records of all client interactions and stakeholder communications.
  
• Support the formulation of strategic plans to accelerate station expansion and market penetration.
  

• Demonstrated ability to support the planning and execution of marketing initiatives alongside business development efforts.
  
• Strong communication skills with a proven focus on relationship management and negotiation.
  
• Experience or aptitude in promoting media content and securing commercial partnerships.
  
• Proficiency in social media management, audience engagement tactics, and digital analytics.
  
• Capability to develop creative promotional content and professional business proposals.
  
• Skills in conducting market research, competitor analysis, and performance monitoring.
  
• Competence in organizing events, managing promotional assets, and maintaining accurate business records.
  
• Analytical mindset for interpreting campaign data and identifying new growth opportunities.
  
• Strong organizational skills for balancing diverse marketing and business support duties.
  
• Adaptability to perform varied tasks ranging from creative development to strategic planning.