Marketing & PR Lead

• Lead the development and execution of comprehensive marketing strategies aligned with the company’s business and growth objectives.
  


• Drive large\-scale customer acquisition, engagement, and retention initiatives across digital and offline channels.
  


• Oversee social media strategy, website performance, content marketing, email campaigns, and paid advertising.
  


• Analyse market trends, customer behaviour, and competitor activities to inform strategic decision\-making.
  


• Set marketing KPIs, monitor performance, and present detailed campaign performance and ROI reports to management.
  

• Lead the company’s public relations strategy to strengthen brand reputation and credibility.
  


• Oversee the drafting and distribution of press releases, corporate announcements, and media communications.
  


• Build, manage, and maintain senior\-level relationships with media houses, journalists, influencers, regulators, and strategic partners.
  


• Manage public communications, corporate messaging, and reputation management initiatives.
  


• Lead crisis communication planning and execution, ensuring clear, consistent, and compliant messaging across all channels.
  

• Own and enforce brand guidelines to ensure consistency across all marketing and communication materials.
  


• Lead and coordinate high\-profile promotional events, product launches, and integrated campaigns.
  


• Work closely with Product, Customer Support, Compliance, and Management to ensure accurate, compliant, and aligned messaging.
  


• Represent the company at industry events, conferences, stakeholder meetings, and public engagements.
  

Requirements

• Bachelor’s degree in Marketing, Mass Communication, Public Relations, Business Administration, or a related field. A master’s degree or professional certification is an added advantage.
  


• Minimum of 5–7 years’ proven experience in marketing, public relations, or corporate communications, preferably within fintech, technology, or financial services.
  


• Strong strategic understanding of digital marketing, brand management, and media relations.
  


• Excellent written, verbal, and presentation communication skills.
  


• Solid understanding of fintech products, financial services, and regulatory\-sensitive communications.
  


• Demonstrated ability to work independently, lead initiatives, manage multiple projects, and deliver results under pressure.
  


• Strategic leadership and decision\-making skills
  


• Strong communication, storytelling, and stakeholder management abilities
  


• High level of creativity balanced with analytical and data\-driven thinking
  


• Media relations, negotiation, and networking expertise
  


• Strong attention to detail and brand governance
  


• Integrity, professionalism, and sound judgment
  

• Growth in brand awareness, visibility, and positive media mentions
  


• Customer acquisition, activation, and retention metrics
  


• Performance of marketing campaigns against agreed KPIs and ROI targets
  


• Quality, reach, and impact of PR coverage and media engagements
  


• Consistency and compliance of brand messaging across all channels
  


• Effectiveness of crisis communication and reputation management efforts
  


• Timely delivery of marketing initiatives and reports to management