Our client is a dynamic digital finance platform offering seamless solutions for buying, selling, and exchanging cryptocurrencies, gift cards, and utility bill payments. Built for simplicity, security, and speed, we empower users with competitive rates, instant transactions, and a user\-friendly interface for all their financial needs. Your all\-in\-one hub for digital asset management, secure payments, and smarter financial engagement
The Marketing & PR Lead will lead the development and execution of high\-impact marketing and public relations strategies to strengthen the companyâs brand, drive sustainable growth, and enhance public trust. This role requires a strategic thinker with strong leadership capability, responsible for overseeing brand positioning, customer acquisition initiatives, media relations, and corporate communications in line with fintech industry standards and regulatory expectations.
Job descriptions & requirements
Responsibilities:
Marketing & Growth:
Lead the development and execution of comprehensive marketing strategies aligned with the companyâs business and growth objectives.
Drive large\-scale customer acquisition, engagement, and retention initiatives across digital and offline channels.
Oversee social media strategy, website performance, content marketing, email campaigns, and paid advertising.
Analyse market trends, customer behaviour, and competitor activities to inform strategic decision\-making.
Set marketing KPIs, monitor performance, and present detailed campaign performance and ROI reports to management.
Public Relations (PR):
Lead the companyâs public relations strategy to strengthen brand reputation and credibility.
Oversee the drafting and distribution of press releases, corporate announcements, and media communications.
Build, manage, and maintain senior\-level relationships with media houses, journalists, influencers, regulators, and strategic partners.
Manage public communications, corporate messaging, and reputation management initiatives.
Lead crisis communication planning and execution, ensuring clear, consistent, and compliant messaging across all channels.
Brand & Communications:
Own and enforce brand guidelines to ensure consistency across all marketing and communication materials.
Lead and coordinate high\-profile promotional events, product launches, and integrated campaigns.
Work closely with Product, Customer Support, Compliance, and Management to ensure accurate, compliant, and aligned messaging.
Represent the company at industry events, conferences, stakeholder meetings, and public engagements.
Requirements
Bachelorâs degree in Marketing, Mass Communication, Public Relations, Business Administration, or a related field. A masterâs degree or professional certification is an added advantage.
Minimum of 5â7 yearsâ proven experience in marketing, public relations, or corporate communications, preferably within fintech, technology, or financial services.
Strong strategic understanding of digital marketing, brand management, and media relations.
Excellent written, verbal, and presentation communication skills.
Solid understanding of fintech products, financial services, and regulatory\-sensitive communications.
Demonstrated ability to work independently, lead initiatives, manage multiple projects, and deliver results under pressure.
Strategic leadership and decision\-making skills
Strong communication, storytelling, and stakeholder management abilities
High level of creativity balanced with analytical and data\-driven thinking
Media relations, negotiation, and networking expertise
Strong attention to detail and brand governance
Integrity, professionalism, and sound judgment
Key Performance Indicators (KPIs):
Growth in brand awareness, visibility, and positive media mentions
Customer acquisition, activation, and retention metrics
Performance of marketing campaigns against agreed KPIs and ROI targets
Quality, reach, and impact of PR coverage and media engagements
Consistency and compliance of brand messaging across all channels
Effectiveness of crisis communication and reputation management efforts
Timely delivery of marketing initiatives and reports to management
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