Marketing Communication Specialist

Job Description

• We are currently looking to engage a highly competent and result-oriented Marketing Communication Specialist with strong personal & professional integrity to join our dynamic workforce.

Responsibilities

• The Marketing Communication Specialist is responsible for the delivery of communications-related activities such as content development and public relations initiatives aimed at boosting the profile and awareness of the Nile Digital Business brand.

He/she is expected to:

• Plan and execute integrated marketing campaigns to promote the organization’s services.
• Develop and execute comprehensive communication and PR strategies aligned with organizational goals.
• Manage and maintain positive relationships with key internal stakeholders to facilitate easy access to newsworthy content.
• Create compelling content for press releases, speeches, newsletters, articles, and other communication materials.
• Create effective crisis communication.
• Manage the organization's social media presence, ensuring brand consistency and engagement.
• Monitor and analyse owned media (Facebook, Instagram, LinkedIn, Website, etc.) coverage, providing timely and insightful reports to the Marketing Communications Manager.
• Collaborate with internal teams (Sales, Creative, Digital Marketing, Academic, etc.) to ensure consistent messaging and alignment with overall business objectives.
• Build and maintain relationships with media outlets, journalists, influencers, agencies, etc.
• Stay informed about industry trends, competitor activities, and emerging issues to proactively address potential PR challenges.
• Ensure brand consistency across all marketing communications.
• Support the marketing team in promoting events through various channels.

Qualifications & Experience

• The candidate must have a minimum of Bachelor’s Degree in Marketing, Advertising, Sales, or Business Administration, or a relevant equivalent. A master's degree would be advantageous.
• 3 - 5 years’ cognate experience with proven track record of sales Management.
• Demonstrated proficiency in internet marketing techniques, technologies, and solutions.
• Exceptional understanding of brand building and management.
• Excellent organizational and project management skills.
• Excellent targeted content development skills.
• Ability to create clear and persuasive copy.