Marketing Director

Company : Jobberman Limited

Job Type : Full Time

Lagos, Nigeria

Job Description - Marketing Director

Job Title: Marketing Director

Location: Lagos

Industry: FMCG

Type: Full-time

Job Summary

Our client is looking for a Marketing Director to lead and build the marketing function of a fast growing consumer goods business in Nigeria. This is a hands-on leadership role for someone who is equal parts strategist and executor, someone who can set the vision, build the structure, and get into the work when it matters.

The right candidate brings a global perspective, whether through international education or cross-border professional experience, and knows how to thrive in a lean, fast-moving environment. We are looking for someone who thrives in environments where they can build, shape, and leave a mark, not just manage what already exists.

RESPONSIBILITIES

Department Structure & Process

Design and implement a structured, proactive marketing function, moving the business from reactive to planned.

Establish processes, planning cycles, and governance frameworks that create clarity and accountability.

Build, develop, and mentor a high-performing marketing team.

Own the annual marketing budget; planning, allocation, and stewardship.

Set clear KPIs for the department and ensure consistent performance tracking and reporting.

Brand Management & Strategy

Develop and guard the overall brand strategy, ensuring consistency across every consumer touchpoint.

Define the brand positioning, identity, and tone of voice.

Oversee all brand guidelines and ensure they are applied across internal and external communications.

Conduct regular brand health tracking and competitive analysis.

Manage agency relationships; creative, media, PR, and digital.

Portfolio & Innovation

Own the product portfolio strategy with a medium-to-long-term perspective.

Lead new product development (NPD) end to end, from insight generation through to launch and post-launch review.

Manage the product lifecycle; knowing when to grow, refresh, or phase out.

Drive innovation as a core part of the marketing agenda, staying ahead of category and consumer trends.

Pricing & Positioning

Develop and own the companyâs pricing architecture.

Ensure pricing reflects brand positioning, competitive dynamics, and commercial goals.

Monitor price elasticity and make recommendations based on market intelligence.

Partner with sales and commercial teams on pricing execution in trade.

Trade & Shopper Marketing

Develop trade marketing strategies that drive sell-in and sell-out at point of purchase.

Build promotional mechanics and in-store visibility programmes in collaboration with the sales team.

Ensure brand experience is consistent from above-the-line to shelf level.

Digital & Communications

Lead integrated communications strategy across ATL, BTL, and digital channels.

Be hands-on with digital platforms including TikTok, knowing what works, what tools to use, and how to show up in culture.

Oversee media planning and buying strategy.

Drive PR and earned media activity to build brand awareness and reputation.

Manage the companyâs digital presence including website, social media, and email marketing.

Consumer Insight & Data Analytics

Place the consumer at the centre of every decision.

Commission and interpret consumer research; qualitative and quantitative.

Use data analytics to inform strategy, measure performance, and optimise marketing spend.

Track category trends, shopper behaviour, and competitor activity.

Build a culture of insight within the marketing team.

Leadership & Vision

Be a strategic partner to the General Manager.

Help position this as a marketing-led company.

Represent marketing at the executive level, contributing to overall business strategy.

Influence cross-functional teams; sales, finance, supply chain, to embed marketing thinking across the business.

Foster a culture of creativity, accountability, and continuous improvement within the team.

Requirements

Requirements and Qualifications:

Bachelorâs degree in Marketing, Business Administration, or a related field; MBA is an advantage.

Minimum of 8â10 years of progressive marketing experience, with at least 3â5 years in a senior leadership role.

Background in consumer goods or FMCG is strongly preferred.

International education or significant global professional exposure.

Experience working across different business scales, from well-resourced environments to leaner, agile organisations where creativity and resourcefulness drive results.

Proven track record of building teams, processes, and brands from the ground up.

Key Competencies

Strategic thinking and commercial acumen.

Consumer obsession â deep customer understanding.

Innovation and creative leadership.

Collaboration and cross-functional influence.

Accountability, ownership, and execution discipline.

Entrepreneurial mindset with a builderâs instinct.

Key Skills

Brand strategy, positioning, and portfolio management.

Pricing strategy and market positioning expertise.

New product development (NPD) from concept to shelf.

Integrated marketing communications across ATL, BTL, and digital.

Digital marketing fluency â including TikTok, social media, and marketing automation tools.

Data analytics and consumer insight interpretation.

Budget management and P&L awareness.

Agency and stakeholder management.

Strong communication and confident presenter at senior level.

Benefits

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Marketing Director

Job Description - Marketing Director

Requirements

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