Our client is a foremost payment, telecom, and enterprise solutions company. They have developed a digital transformation across various industries like telecommunications, enterprise operations, payment systems, cybersecurity, and software development, and inspired a wave of change they are looking to hire a Marketing Executive.The successful candidate will be responsible for developing and implementing marketing strategies to promote our products/services, build brand awareness, and drive sales.
Key Responsibilities:
• Execute developed marketing strategy/campaigns across various channels (social media, email, blog, etc.).
• Conduct market research to identify trends, opportunities, and challenges for viral content promotion.
• Monitor industry trends, competitor activity, and market developments to inform brand marketing brainstorm and activities.
• Write engaging content for various marketing channels, including social media, blog posts, press and email campaigns.
• Create high-quality content for social media platforms, including design direction, reel videos, video hosting, picture modeling, event hosting and post captions.
• Develop and support engagement campaigns to drive brand awareness, customer loyalty, and sales on social media, blog and email.
• Collaborate with cross-functional teams (sales, product, creative) to align marketing strategies with business objectives.
• Manage and maintain our social media presence, including creating and scheduling posts, responding to comments, and analyzing engagement metrics.
• Compile reports, analyze campaign results, track key performance indicators (KPIs), and provide insights for future marketing initiatives.
• Manage and maintain our marketing budget, ensuring timely and cost-effective execution of marketing campaigns.
Requirements
• Bachelor’s degree in degree in Marketing, Communications, or a related field.
• 3-4 years of experience in marketing, preferably in similar industry.
• Proven track record of developing and executing successful marketing campaigns.
• Ability to work in a fast-paced environment and meet deadlines.
• Excellent communication, creative, and analytical skills.
• Strong knowledge of marketing principles, tactics, and tools (social media, email marketing, etc.).
• Familiarity with marketing automation platforms and analytics tools.
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