Marketing Executive

Job Title: Marketing Executive

Location: Lagos, Nigeria

Sector: Real Estate & Construction

Work Structure: Onsite

About the Client

Our client is a real estate–focused organization committed to delivering high-quality, innovative, and functional developments. The company operates with strong attention to design excellence, construction quality, and long-term asset value. Our client works with experienced professionals to ensure projects are delivered to the highest architectural and engineering standards.

About the Job

You will be responsible for driving lead generation, brand visibility, and customer engagement for the company's real estate projects. You will ensure effective communication of property offerings, support sales teams with marketing collateral, manage digital and offline campaigns, and contribute to the growth and positioning of the company's projects in the market.

Principal Duties/Responsibilities

Marketing & Lead Generation

• Develop and execute targeted marketing campaigns to generate leads for real estate projects.
• Manage the preparation and distribution of estate forms, brochures, and other sales materials.
• Coordinate with the sales team to ensure timely follow-up on leads and marketing inquiries.

Digital & Social Media Management

• Manage digital presence, including social media pages, website updates, and email campaigns.
• Create engaging content to showcase properties, project milestones, and corporate initiatives.
• Monitor analytics, measure campaign performance, and provide actionable insights to improve reach and engagement.

Event & Stakeholder Engagement

• Support the planning and execution of property launches, open house events, and promotional activities.
• Build relationships with brokers, partners, and prospective clients to drive property awareness.
• Coordinate with external agencies and vendors for creative development, media buying, and event execution.

Branding & Communication

• Ensure all marketing materials and campaigns align with brand standards and values.
• Draft and distribute newsletters, press releases, and corporate communications.
• Collaborate with the marketing manager to maintain consistent brand messaging across all channels.

Reporting & Analytics

• Track marketing KPIs, lead conversions, and campaign ROI.

• Provide weekly/monthly updates on marketing activities and effectiveness to the Marketing & Brand Manager.
• Recommend improvements based on data analysis to optimize campaigns and customer engagement.

Job Requirements

• Bachelors degree in Marketing, Business Administration, Communications, or related discipline.
• Professional certifications in Digital Marketing or Real Estate Marketing are an advantage.

• Minimum of 3 years experience in marketing, preferably in real estate, construction, or property development.
• Hands-on experience with lead generation, digital marketing, and sales support in real estate or construction sectors.

• Knowledge of real estate marketing principles, property promotion, and customer engagement strategies.
• Efficient usage of digital marketing platforms (social media, email, website content management).

• Lead management and conversion tracking.

• Strong communication, presentation, and interpersonal skills.

• Proficiency in Microsoft Office Suite and marketing tools.

• Ability to create compelling content for various marketing channels.

• Strong organizational and multitasking abilities.