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The Marketing Manager is responsible for planning,
coordinating, and overseeing the execution of marketing campaigns, brand
activations, and promotional initiatives across ATL, BTL, and digital channels.
The role ensures strong alignment between marketing strategy and business
objectives, manages execution teams and vendors, and delivers consistent brand
experiences across all touchpoints.
· Lead the planning and
end -to -end execution of integrated marketing campaigns and promotions across
ATL, BTL, digital, and experiential channels.
· Translate business and sales
objectives into clear marketing execution plans, timelines, and deliverables.
· Supervise and coordinate
marketing executives/associates to ensure timely and high -quality campaign
delivery.
· Manage creative development
workflows, including briefing agencies, approving concepts, overseeing
production, and ensuring brand compliance.
· Collaborate closely with the Sales
team to design and deploy showroom toolkits, promotional materials, and
on -ground activations.
· Oversee vendor management, including printers, fabricators, media partners, event teams, and other
third -party suppliers.
· Monitor campaign performance,
review execution quality, and provide insights, learnings, and recommendations
for improvement.
· Ensure accuracy and consistency
across marketing trackers, campaign calendars, and brand asset repositories.
· Coordinate with digital teams
to ensure campaign alignment across social media, and online promotions.
· Prepare structured marketing
reports for management, highlighting campaign outcomes, effectiveness, and next
steps.
· 5–8 years’ experience in
marketing execution, brand management, or integrated marketing roles.
· Proven experience managing
campaigns, vendors, and cross -functional stakeholders.
· Strong project management,
coordination, and execution skills.
· Solid understanding of ATL,
BTL, digital marketing, and on -ground activations.
· Excellent communication,
presentation, and stakeholder management skills.
· Strong proficiency in
PowerPoint and Excel/Google Sheets.
· Successful delivery of
marketing campaigns on time and within budget.
· Quality and consistency of brand
execution across all channels.
· Vendor performance and
execution efficiency.
· Campaign performance insights
and reporting quality.
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