Marketing Manager

Responsibilities:

Brand & Positioning:

• Develop and execute Duval Properties’ brand identity across digital platforms.
  


• Define brand tone, visual direction, and storytelling aligned with a premium positioning. 
  


• Ensure brand consistency across Lagos short\-let and Abuja residential developments. 
  

Revenue\-Focused Marketing:

• Own marketing strategy and hands\-on execution for the Lagos beach house launch. 
  


• Personally create and publish content where required (Instagram reels, stories, captions, basic video and photo content). 
  


• Manage booking platforms, influencer collaborations, and paid ads.
  


• Drive occupancy, optimise pricing visibility, and increase direct bookings. 
  

Content Creation (Non\-Negotiable):

• Personally create high\-quality digital content using a phone and basic editing tools.
  


• Capture on\-site photos and videos, short\-form reels, behind\-the\-scenes, and lifestyle content. 
  


• Write strong captions, property descriptions, and marketing copy.
  


• Brief and oversee photographers and videographers when higher\-end production is required. 
  

Performance Marketing & Lead Generation:

• Design campaigns that generate enquiries, bookings, and qualified leads.
  


• Track KPIs including cost per lead, conversion rates, and occupancy performance.
  


• Build and manage basic CRM systems (email lists, WhatsApp funnels, retargeting). 
  

Brand & Demand Building \- Abuja Luxury Apartments:

• Build early\-stage awareness and demand ahead of construction. 
  


• Create and manage “coming soon” narratives and construction journey content.
  


• Support sales with marketing materials, landing pages, and investor communications. 
  

Partnerships & PR:

• Develop partnerships with influencers, brands, and corporates. 
  


• Support PR efforts, including features, launches, and private viewings. 
  

Requirements

• 5 \- 8+ years marketing experience (real estate, hospitality, luxury, or lifestyle preferred). 
  


• Proven ability to create content personally (video, photo, captions, reels).
  


• Strong digital marketing and social media execution skills. 
  


• Commercial mindset with focus on ROI. 
  


• Excellent aesthetic judgement and attention to detail. 
  


• Comfortable working in a lean, founder\-led environment.
  

What Success Looks Like:

• Strong occupancy and revenue for the Lagos beach house. 
  


• Consistent, high\-quality content published weekly. 
  


• A clear, recognisable premium brand for Duval Properties.
  


• Pre\-completion demand for Abuja residential units.
  


• Marketing is viewed internally as a revenue driver rather than a support function. 
  

Nice\-to\-Have:

• Experience with short\-let or hospitality marketing.
  


• Familiarity with Lagos and Abuja markets. 
  


• Experience launching brands or developments from scratch.
  

Benefits

Remuneration: NGN 700,000 \- 900,000 NET plus additional benefits