Marketing Manager

• Define and maintain brand positioning, value proposition, brand architecture (where applicable), and tone-of-voice.
  


• Own the brand guideline pack and ensure adoption across all teams, agencies, and business units.
  


• Operate brand governance: approvals for messaging, creative consistency, product claims accuracy, and reputational risk checks prior to publishing.
  


• Monitor competitors and category trends; propose brand responses and differentiation opportunities.
  

• Create quarterly and monthly marketing plans aligned to commercial priorities, launches, seasonal periods, and business OKRs.
  


• Lead end-to-end campaign delivery across applicable channels (digital, social, influencer, PR, partnerships, CRM/email where applicable).
  


• Define clear campaign objectives, target audience, creative direction, channel mix, budget envelope (where applicable), and measurement approach.
  


• Build and maintain a campaign calendar with deadlines, dependencies, and approval checkpoints; manage delivery to timelines.
  

• Own the content strategy and editorial calendar aligned to the customer journey (awareness → consideration → conversion → retention).
  


• Develop high-quality briefs with clear objectives, deliverables, timelines, and acceptance criteria for copy, design, video, and production work.
  


• Quality-assure creative outputs against brand standards, channel requirements, and factual accuracy before publishing.
  


• Coordinate with internal resources (including dotted-line BU creative resources) and external creators to maintain speed without compromising quality.
  

• Define and track marketing KPIs (reach, engagement quality, share-of-voice proxies, campaign efficiency signals, and conversion support metrics where measurable).
  


• Operate a test-and-learn rhythm: hypotheses, experiments, results, learnings, and iteration.
  


• Produce weekly active-campaign updates and a monthly marketing performance report summarizing outcomes, drivers, risks, and recommended next actions.
  


• Partner with Tech & Data / Growth to ensure tracking and reporting are configured correctly and consistently (tags, dashboards, measurement rules).
  

• Plan and track marketing spend within approved guardrails; proactively identify variance risks and mitigation actions.
  


• Manage vendors/agencies: selection inputs, scoping, SLAs, performance evaluation, and invoice readiness packs for Finance.
  


• Maintain an auditable repository for scopes, approvals, creative sign-offs, and campaign evidence.
  


• Support partnerships and PR initiatives with clear briefs, approval workflows, and measurement of outcomes.
  

• Work closely with Commercial, Growth, Customer Experience, and Supply Chain to align messaging, timing, and customer impact.
  


• Ensure compliance with data/privacy requirements for campaigns using customer data; ensure IP/content usage rights are respected.
  


• Escalate reputational issues promptly and coordinate approved crisis communications with leadership.
  


• Contribute to internal brand training and adoption routines.
  

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field; MBA is an advantage.
  


• 5 - 10+ years of progressive marketing experience, preferably in FMCG, ecommerce, consumer retail, or high-growth consumer brands.
  


• Proven track record planning and executing multi-channel campaigns and managing external vendors/agencies.
  


• Demonstrated ability to use data and insights to improve marketing effectiveness (test-and-learn).
  

• Strong understanding of digital marketing fundamentals (paid media concepts, SEO/SEM basics, social/influencer, CRM fundamentals).
  


• Ability to write effective creative briefs and evaluate creative work against objectives and brand standards.
  


• Marketing analytics literacy: campaign measurement, attribution concepts, A/B testing, and performance reporting.
  


• Working knowledge of common tools (Meta/Google platforms, email/CRM tools where applicable, GA/analytics, social tools).
  


• Budget management and vendor governance (briefs, SLAs, performance reviews).
  

• Strategic thinking with strong execution discipline and attention to detail.
  


• Clear communicator who can simplify complex ideas for diverse stakeholders.
  


• Collaborative partner who works effectively across Growth, Commercial, Supply Chain, and Customer Experience teams.
  


• Customer-centric mindset; curious and insight-driven.
  


• High integrity and sound judgement, especially for external communications and brand risk.
  

• Compensation is competitive and aligned to level and experience. Benefits typically include health insurance, paid time off, tools required to perform the role (laptop and approved software access), and learning support where applicable.
  

• Our client is an equal opportunity employer. Employment decisions are based on merit, qualifications, and business needs.