Job Brief:
Wahed is seeking a hands-on Marketing Manager to plan, execute and optimise marketing activities across the full customer journey.
The role will cover performance marketing, social media, content creation, email marketing, referral programmes, partnerships, events and communications. The ideal candidate will combine strategic thinking with strong execution and be comfortable creating content, managing campaigns and budgets, working with external partners and using data to improve performance.
Job Description:
Develop and execute integrated marketing plans aligned with Wahed’s commercial objectives, brand positioning and customer needs.
Manage the marketing calendar across campaigns, content, product launches, partnerships, events and customer communications.
Plan, launch and optimise paid campaigns across relevant digital channels, including search and social media.
Manage marketing budgets and campaign performance against customer acquisition cost, conversion, return on investment and other agreed KPIs.
Manage Wahed’s social media presence and create engaging content across relevant platforms.
Create or coordinate marketing content, including social posts, copy, graphics, short-form videos, articles, campaign materials and customer communications.
Develop and manage email, push notification and lifecycle campaigns covering onboarding, engagement, retention and reactivation.
Design and optimise referral and loyalty initiatives to support customer advocacy and organic growth.
Identify and manage relationships with influencers, affiliates, community partners, agencies and other relevant stakeholders.
Plan and execute webinars, seminars, conferences, community activations and other online or in-person events.
Support public relations, media opportunities, product launches and corporate communications where required.
Conduct market and competitor research to identify customer trends and growth opportunities.
Monitor campaign performance and provide regular reports containing results, insights and recommended actions.
Collaborate with Country Management, Product, Compliance, Legal, Operations, Customer Support and global Marketing teams.
Ensure all marketing materials and financial promotions receive the required internal approvals before publication.
Job Specifications:
4–7 years of broad marketing experience, preferably within FinTech, financial services, technology or another fast-growth environment.
Demonstrated experience across performance marketing, social media, content creation, email marketing, partnerships, events and communications.
Strong hands-on content creation and copywriting skills, with the ability to brief or create visual and video content.
Experience managing paid media budgets, agencies, influencers, vendors and external partners.
Strong analytical skills and the ability to use campaign data to improve performance.
Excellent project-management, communication and stakeholder-management skills.
Ability to work independently in a remote or hybrid environment and manage multiple priorities.
Bachelor’s degree in Marketing, Communications, Business or a related field.
Experience in financial services marketing or an understanding of ethical and Shariah-compliant finance would be an advantage.
If you are a commercially minded, creative and highly driven marketing professional who enjoys working across the full marketing spectrum, we encourage you to apply. You will play an important role in growing Wahed’s brand and helping more people access ethical, values-based financial solutions.
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