Marketing Manager

The Marketing Manager leads the overall marketing strategy and
execution for CIG Motors, overseeing brand management, digital and offline
campaigns, events, and creative output. The role is responsible for building
brand equity, driving customer engagement, and generating qualified leads that
support the company's retail and fleet sales targets.

Marketing
Strategy & Planning

• Develop
  and execute annual marketing plans and budgets aligned with overall
  business and sales objectives.
  
• Define
  and maintain the company's brand positioning and messaging across all channels.
  
• Set
  marketing objectives and translate them into actionable plans for the
  marketing team.
  

Campaign
& Brand Management

• Plan and
  oversee integrated marketing campaigns, from concept through execution and
  evaluation.
  
• Ensure
  consistent brand identity, tone, and visual standards across all marketing
  touchpoints.
  
• Approve
  creative concepts, campaign messaging, and marketing collateral before
  release.
  

Team
Leadership

• Lead,
  mentor, and manage the marketing team.
  
• Allocate
  responsibilities, set performance targets, and review team output.
  
• Identify
  training and development needs to build team capability.
  

Digital,
Social & Offline Oversight

• Oversee
  the execution of social media strategy, digital marketing, and
  offline/traditional marketing initiatives.
  
• Coordinate
  with the Events & Experiential Specialist to align activations with
  overall marketing plans.
  
• Ensure a
  cohesive, consistent marketing approach across online and offline
  channels.
  

Stakeholder,
Vendor & Budget Management

• Manage
  relationships with external agencies, media vendors, and
  sponsorship/partnership opportunities.
  
• Negotiate
  vendor contracts and manage the overall marketing budget.
  
• Track
  marketing spend against budget and report variances.
  

Reporting
& Analytics

• Track
  marketing ROI, campaign performance, and lead generation metrics.
  
• Prepare
  and present regular marketing performance reports.
  
• Use data
  and market insights to refine marketing strategy continuously.
  

Requirements

• Bachelor's
  degree in Marketing, Business Administration, Communications, or a related
  field.
  
• A Master's
  degree or MBA is an advantage.
  
• Professional
  marketing certification (e.g., CIM, NIMN) is an advantage.
  
• Minimum
  of 6-8 years' marketing experience, including at least 2 years in a
  managerial or leadership role.
  
• Experience
  in the automotive, FMCG, or a related industry is preferred.
  
• Proven
  track record of managing integrated marketing campaigns and teams.
  

• Strategic
  marketing planning and budget management.
  
• Strong
  brand management expertise.
  
• Excellent
  leadership and team management skills.
  
• Strong
  communication and stakeholder management ability.
  
• Data-driven
  decision-making and analytical skills.
  
• Creativity
  balanced with commercial and business acumen.
  
• Vendor
  and agency management experience.
  

Benefits

• Competitive
  Salary
  
• 13th Month
  Allowance
  
• Leave
  Allowance
  
• Monthly Performance
  Bonus
  
• Retirement Savings
  
• Medical Coverage
  
• Paid Time Off
  
• Opportunity to work
  in a fast-paced and dynamic environment