Marketing Manager

Job title : Marketing Manager

Position Overview

• The ideal candidates for this position should have experience in Market Development and Leadership.
• The candidate will be pivotal in driving investment generation, fostering client relationships, closing on deals and implementing strategic marketing initiatives.
• This individual will develop and execute business location/relocation strategies, manage marketing campaigns, and collaborate with internal and external marketing companies to drive investment and business location/relocation to a Greenfield New City, with growth sectors in Manufacturing, Logistics, Healthcare, Entertainment, Education, Innovation and Technology Hub, Commercial, Lifestyle Residential and Aviation. A licensed Free Trade Zone.

Key Responsibilities

• Develop a comprehensive clear plan for lead pipelines for local manufacturing/investment companies and FDIs to locate/relocate in the new city.
• Develop leads database from the identified pipelines according to industries and businesses.
• Develop and implement integrated marketing campaigns to generate leads, manage the leads, retain the leads, close on the leads and maximize referral businesses from the closed leads.
• Manage generated leads with technology backing, custom-built Customer
• Relations Management (CRM) software such as ZOHO and Close.
• Undertake investor outreach, roadshows and target data developments.
• Champion digital channels to generate leads, opportunities and registrations to align with Key Performance Indicators (KPIs).
• Utilize various marketing channels, including digital platforms, print media, and networking events, to promote the new city and its offerings.
• Drive website footfalls via Search Engine Optimization (SEO) and Search
• Engine Marketing (SEM) operations.
• Create a market research and development process to capture data, performance and evaluation.
• Follow up on leads generated by internal marketing consultants in Nigeria and FDI consultants spread across India, China, Indonesia etc.

Qualifications

• Bachelor's Degree in Marketing / Business Administration or a related field (Master's degree will be an added advantage with strong technology bias, proficiency in Excel and data science/management)
• Minimum of 5 years of experience in market development and leadership

• Sales / Retail / Business Development jobs