Marketing Officer

We are seeking a
driven and results-oriented Marketing Officer to support the
growth of the client company by identifying new business opportunities,
expanding client acquisition channels, and strengthening partnerships.

The ideal candidate
will play a key role in increasing sales and Transaction count, Client relationship,
and building long-term relationships with clients,  Businesses, and corporate
partners.

Key
Responsibilities

Business Growth
& Lead Generation

• Identify and pursue new business
  opportunities to increase sales of Bank product.
  
• Develop and implement strategies to
  promote Sales and increase daily transaction.
  
• Generate and convert leads through
  marketing, outreach, and networking activities.
  

Client &
Relationship Management

Marketing and Promotion

• Promote the bank's products and services through direct marketing activities.
  
• Organize community outreach programs, market campaigns, and promotional events.
  
• Develop strategies to increase brand awareness and market penetration.
  
• Distribute marketing materials and educate potential customers on available products.
  

Sales &
Reporting

• Meet and exceed monthly and quarterly
  enrollment targets.
  
• Prepare regular reports on sales
  activities, performance, and market feedback.
  
• Maintain accurate records of leads and
  conversions using CRM tools.
  
• Build and maintain strong relationships with customers
  
• Respond to customer inquiries and provide product information
  
• Conduct follow up visits to ensure customer satisfaction and retention
  
• Resolve customer compliants and escalate issues when necessary
  

Requirements

Qualifications and Requirements

• Bachelor's degree or HND in Marketing, Business Administration, Banking and Finance, Economics, or a related field.
  
• Minimum of 1–3 years of experience in marketing, sales, or business development, preferably in banking or financial services.
  
• Strong communication, negotiation, and interpersonal skills.
  
• Good knowledge of microfinance products and services.
  
• Ability to meet targets and work under pressure.
  
• Proficiency in Microsoft Office applications.
  
• Strong networking and customer relationship management skills.