Marketing Officer

MARKETING OFFICER          Responsibilities Developing Marketing Strategies: Creating comprehensive marketing plans to reach the target audience and achieve company objectives.Market Research: Conducting market research to identify trends, customer preferences, and competitive analysis.Campaign Management: Planning and executing marketing campaigns across various channels such as digital media, print, events, and more.Content Creation: Generating compelling content for marketing materials including advertisements, social media posts, blog articles, and website content.Brand Management: Ensuring consistency in brand messaging and visual identity across all marketing channels.Digital Marketing: Utilizing digital marketing techniques such as SEO, SEM, email marketing, and social media marketing to enhance brand visibility and generate leads.Analytics and Reporting: Monitoring and analyzing the performance of marketing campaigns using metrics such as ROI, conversion rates, and engagement metrics.Collaboration: Working closely with other departments such as sales, product development, and design to align marketing efforts with overall business goals.Budget Management: Managing the marketing budget effectively to maximize the impact of marketing activities while minimizing costs.Staying Updated: Keeping abreast of industry trends, emerging technologies, and best practices in marketing to continuously improve strategies and tactics. Remuneration capped at N120,000 and must have a portfolio of clients within the lekki - Ajah axis and have clear understanding of alternate marketing channels and their deployment strategies.