Marketing Officer (Clean Cook Stoves)

Job Summary:

We are seeking a dynamic and creative Marketing Officer to spearhead our marketing initiatives for the Save80 Clean Cook Stove. This role is crucial in enhancing brand awareness, driving sales growth, and fostering meaningful customer engagement. The ideal candidate will blend strategic thinking with hands-on execution to promote our mission of combating climate change while improving lives across Nigeria.

Key Responsibilities:

1. Strategic Marketing Planning:
   • Develop and implement comprehensive marketing campaigns for the Save80 Clean Cook Stove.
   • Identify and analyze target markets, devising tailored strategies to effectively reach and engage these segments.
2. Content Creation and Management:
   • Craft engaging, persuasive content for various marketing channels including social media, websites, and traditional advertising materials.
   • Collaborate with design teams to produce high-quality promotional materials that align with our brand identity.
3. Market Research and Analysis:
   • Conduct thorough market research to gain insights into consumer behavior, market trends, and competitive landscape.
   • Analyze marketing data and campaign performance metrics to continuously optimize strategies and tactics.
4. Brand Management:
   • Maintain and enhance the brand image of the Save80 Clean Cook Stove across all touchpoints.
   • Ensure consistency in brand messaging and visual identity across all marketing channels.
5. Cross-functional Collaboration:
   • Work closely with Sales, Production, and Monitoring & Evaluation units to ensure alignment on marketing strategies and initiatives.
   • Coordinate with external agencies and partners as needed to execute marketing plans effectively.
6. Reporting and Analytics:
   • Provide regular, detailed reports on marketing activities, campaign outcomes, and market trends to senior management.
   • Utilize analytics tools to measure the success of marketing campaigns and drive data-informed decision-making.
7. Digital Marketing:
   • Leverage digital marketing channels to expand reach and engage target audiences effectively.
   • Stay abreast of digital marketing trends and best practices, implementing innovative strategies to drive online engagement and conversions.

Qualifications and Experience:

• University degree in Marketing or a related field.
• Proven background in Sales and Marketing, with a track record of successful campaign execution.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to generate innovative marketing ideas.
• Proficiency in digital marketing tools and platforms.
• Willingness to travel at short notice for marketing activities and field research.
• Fluency in English is required; fluency in Hausa is highly preferred.
• Passion for environmental sustainability and social impact.

We Offer:

• Competitive salary commensurate with experience
• Opportunity to make a significant impact on climate change and rural development
• Dynamic work environment with a passionate team
• Professional development opportunities in the growing field of sustainable energy marketing

Working Hours:

• Standard full-time work hours are 40 hours weekly (Monday to Friday).
• Additional hours may be required to meet production targets and could involve some weekend work. All extra hours will be appropriately compensated.