Media & Content Strategy Manager

Company: Dogwood & Oaks (DBA The Money Wit)  

Role Purpose  

The Media & Content Strategy Manager is responsible for building The Money Wit into a credible, scalable media brand that drives audience growth, trust, and commercial outcomes across retail, corporate, and institutional channels.

This role goes beyond posting on social media. It owns content strategy, narrative control, media systems, and distribution, ensuring that The Money Wit’s ideas travel consistently across platforms and convert into subscribers, clients, partners, and influence.

Strategic Outcomes This Role Owns  

• Position The Money Wit as a go-to authority on money, markets, and decision-making in Africa
  

• Build media assets (content IP, formats, series) that compound over time
  

• Grow and nurture owned audiences (newsletter, YouTube, podcast, community)
  

• Reduce over-reliance on the founder by systematising voice, formats, and thinking
  

• Ensure media feeds revenue lines: School, Club, Consulting, Institutional work
  

Key Responsibilities  

1. Content Strategy & Narrative Control  

• Develop and own the editorial strategy aligned with the company’s business priorities
  

• Translate complex finance, markets, and macro ideas into clear, compelling content frameworks
  

• Define core content pillars, themes, and recurring series across platforms
  

• Protect brand tone: intelligent, grounded, authoritative — never gimmicky
  

2. Media Production & Execution  

• Lead end-to-end content production across:
  

• Social platforms (LinkedIn, Instagram, TikTok, X)
  

• Newsletter
  

• YouTube / video-first formats
  

• Long-form thought leadership
  

• Work with internal and external creatives (designers, video editors, writers) to deliver high-quality output
  

• Ensure consistency of message and quality across all channels
  

3. Audience Growth & Distribution  

• Design and execute distribution strategies that grow reach, subscribers, and engagement
  

• Understand platform mechanics and optimise content without chasing trends
  

• Build systems for repurposing content across channels efficiently
  

• Track and improve audience journey: awareness → trust → conversion
  

4. Media as a Business Engine  

• Align content with commercial goals:
  

• School enrolments
  

• Club membership
  

• Consulting and institutional credibility
  

• Support partnerships, sponsorships, and media collaborations
  

• Identify opportunities to productise media (series, reports, playbooks, IP)
  

5. Founder & Brand Leverage  

• Work closely with the Founder to:
  

• Extract insights, thinking, and frameworks
  

• Turn them into scalable content assets
  

• Reduce dependence on ad-hoc founder availability by building repeatable content systems
  

• Help shape a brand that can speak with the founder — not only through her
  

Success Metrics (KPIs)  

• Growth in owned audience (newsletter, YouTube, community)
  

• Content consistency and production cadence
  

• Engagement quality (saves, shares, thoughtful comments — not vanity metrics)
  

• Content-led conversions to products and services
  

• Strength of brand positioning and narrative coherence
  

Requirements

Required Skills & Experience  

Benefits

Benefits

1. Competitive salary, including bonus.

2. Paid time off and holidays.

3. Opportunities for professional development and career growth.

4. Supportive and collaborative work environment.