Media Buying Sales Executive / Manager (Digital Media & Advertising)

• Identify, prospect, and secure new clients with a strong need for performance marketing and customer acquisition.
  
  


• Build and maintain a healthy sales pipeline of potential advertisers.
  
  


• Conduct outbound prospecting through email, LinkedIn, WhatsApp, calls, networking, and other relevant channels.
  
  


• Respond to inbound leads and convert qualified prospects into active clients.
  
  


• Lead discovery calls, presentations, commercial discussions, and client negotiations.
  
  


• Develop compelling proposals and media buying solutions based on clients’ objectives and budgets.
  
  


• Negotiate commercials, budgets, payment terms, and campaign structures.
  
  


• Drive prospects through the sales funnel from initial contact to signed agreement, funded account, and campaign launch.
  
  


• Sell the company’s media buying capabilities across relevant digital advertising platforms.
  
  


• Understand and communicate key performance metrics including CPA, CPI, CPC, CPM, CTR, CVR, ROAS, customer acquisition cost, registrations, FTDs, and deposits.
  
  


• Translate technical media buying concepts into clear business outcomes for clients.
  
  


• Identify opportunities to increase media spend among existing clients and develop account growth plans.
  
  


• Recommend additional campaigns, markets, products, platforms, and acquisition objectives where appropriate.
  
  


• Maintain strong relationships with key decision-makers and ensure effective client communication and expectation management.
  
  


• Participate in client reviews and business performance meetings.
  
  


• Maintain accurate sales pipeline records and provide regular sales forecasts and updates.
  
  


• Track expected and actual monthly and quarterly media spend from new and existing clients.
  
  


• Identify new markets, industries, and advertiser categories with significant digital acquisition budgets.
  
  


• Research and develop prospects across sectors such as gaming, fintech, e-commerce, FMCG, entertainment, mobile apps, and other performance-driven businesses.
  
  


• Work with the internal media buying and technical teams to ensure smooth client onboarding, campaign setup, integrations, and launch.
  
  


• Coordinate required documentation, account creation, payment, tracking information, and campaign requirements.
  
  


• Ensure a clear handover from sales to the media buying team while remaining involved in the client relationship after campaign launch.
  
  


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Requirements

• 3–5+ years of experience in digital advertising, media buying, performance marketing, advertising sales, or business development.
  
  


• Demonstrable experience selling advertising or digital marketing services.
  
  


• Strong understanding of digital advertising and performance marketing.
  
  


• Good understanding of acquisition and performance metrics such as CPA, CPC, CPM, CTR, conversion rate, and ROAS.
  
  


• Excellent communication, presentation, negotiation, and closing skills.
  
  


• Ability to confidently engage with Marketing Managers, Business Owners, CMOs, Growth Teams, and other senior decision-makers.
  
  


• Strong commercial awareness with a proven ability to work towards sales and revenue targets.
  
  


• Excellent follow-up and client relationship management skills.
  
  


• Strong analytical and problem-solving abilities.
  
  


• Experience with Meta Ads, Google Ads, Programmatic/RTB advertising, Affiliate/Performance Marketing, or Mobile/App Acquisition will be an advantage.
  
  


• Experience within sectors such as Gaming/Betting, Fintech, E-commerce, FMCG, or international markets is an added advantage.
  
  


• Existing relationships with advertisers, agencies, marketing directors, growth managers, or media buyers will be a significant advantage.
  
  

Benefits