National Marketing Manager

Position Overview:

We are seeking a dynamic and results -oriented National Marketing Manager to lead the
strategic marketing initiatives of our Client in the FMCG sector. The ideal
candidate will have a proven track record of driving brand growth, leading
high -impact campaigns, and delivering measurable results. This role requires a
creative, analytical, and collaborative leader with a strong understanding of
the FMCG landscape and consumer behavior.

Responsibilities

•       Strategic Planning: Develop and
implement comprehensive marketing strategies to achieve national sales targets,
brand growth, and market penetration.

•       Brand Management: Oversee brand
positioning, ensuring alignment with company values and customer expectations
while maintaining a competitive edge in the market.

•       Campaign Development: Design and
execute innovative marketing campaigns across multiple channels (digital,
traditional, and in -store) to drive consumer engagement and loyalty.

•       Market Analysis: Conduct in -depth
market research to identify trends, consumer insights, and competitive
dynamics, providing actionable recommendations to the leadership team.

•       Product Launches: Lead national product
launch initiatives, including market analysis, promotional planning, and
cross -functional coordination with sales, R&D, and supply chain teams.

•       Team Leadership: Manage and mentor a
team of marketing professionals, fostering a culture of excellence, creativity,
and accountability.

•       Budget Management: Develop and manage
the marketing budget, ensuring cost -effective allocation of resources to
maximize ROI.

•       Stakeholder Collaboration: Work closely
with the sales, distribution, and operations teams to ensure cohesive execution
of marketing plans and alignment with business objectives.

•       Performance Metrics: Establish and
monitor KPIs to measure the effectiveness of marketing activities, reporting
results to senior management and making data -driven adjustments as needed.

•       Digital Transformation: Leverage
digital marketing tools and analytics to enhance brand visibility and consumer
engagement in the digital space.

Requirements

Requirements

•       Bachelor’s
degree in Marketing, Business Administration, or a related field. A master’s
degree or MBA is preferred.

•       A
minimum of 10 years of progressive marketing experience in the FMCG industry,
including at least 3 years in a National
Marketing Manager or equivalent leadership role.

•       Proven
expertise in brand management, market analysis, and integrated marketing
campaigns.    Strong track record of leading
successful product launches and high -impact marketing initiatives.

•       Exceptional
leadership and team management abilities. Strong analytical and problem -solving
skills, with proficiency in leveraging data for decision -making.

•       Excellent
communication and presentation skills, with the ability to influence
stakeholders at all levels.

•       Proficiency
in digital marketing platforms, tools, and analytics. Key Competencies

•       Strategic
thinking with the ability to translate vision into actionable plans.

•       Creativity
and innovation in developing marketing strategies and campaigns.

•       Strong
business acumen and understanding of the FMCG market dynamics.

•       Results -oriented
mindset with a focus on driving growth and achieving objectives.

Benefits

Remuneration: Opened for negotiation 

Mode of Work: On -site