National Sales and Marketing Manager

Job title : National Sales and Marketing Manager

JOB OVERVIEW

• Our Client, a multinational in the FMCG sector, is seeking to hire a National Sales and Marketing Manager SPECIFICALLY WITH EXPERIENCE IN THE BEVERAGE INDUSTRY, who will oversee the overall commercial strategy of their brand, sales, sales activation, client/principal engagement, and internal strategy numbers within the distribution house.
• The ideal candidate will ensure profitable growth in sales revenue through planning, execution, and management of a supportive team.

PRINCIPAL ACCOUNTABILITIES AND RESPONSIBILITIES

• Oversee national sales, promotions, collections, and other activities to achieve sales targets.
• Develop and execute consumer marketing strategies to enhance brand awareness and drive sales growth.
• Implement customer marketing initiatives to improve customer retention and satisfaction.
• Build positive working relationships with existing clients for repeat business.
• Identify gaps and find potential customers to expand distribution and grow sales.
• Coordinate with the sales team to plan promotional activities, trade shows, and special events.
• Motivate and guide the sales team to achieve revenue targets.
• Maintain sales management and reporting tools to achieve business objectives.
• Coordinate with management to develop a sales plan, budget, and schedule.
• Interact with the sales team to develop sales plans and strategies.
• Develop creative sales techniques and tactics to meet business goals.
• Understand client needs and provide appropriate sales solutions.
• Address client issues and queries within the agreed timeline.
• Prepare sales contracts, proposals, and reports for management and customers.
• Develop sales presentations for the board of directors and customers.

JOB SPECIFICATIONS & REQUIREMENTS

• Minimum 10 years of traditional sales operations experience.
• Proven experience in consumer marketing, customer marketing, and sales roles within the beverage industry.
• Experience working in an FMCG sales environment, specifically in the beverage industry, where an understanding of strategic sales processes
• and the steps necessary to drive sales results is required.
• Demonstrated experience in managing projects for sales process or program implementation from concept to completion.
• Minimum of a Bachelor’s degree preferred.
• Excellent interpersonal and communication skills (oral and written).
• Excellent presentation skills.
• Must be organized, detail-oriented, and able to multitask in a fast-paced environment.
• Ability to work independently and as part of a virtual team where open, collaborative communication is expected.
• Exhibits personal traits of curiosity, modesty, achievement orientation, and conscientiousness.
• Team player who is creative, process-oriented, and committed.
• Excellent knowledge and use of Basic MS Office Suites (Excel, PowerPoint, and Word).

KEY COMPETENCIES

• Professionalism.
• Leadership qualities.
• Interpersonal communication abilities.
• Influence and negotiation capabilities.
• Problem-solving & quick decision-making ability.
• Attention to detail and quality.
• Good knowledge of Nigeria and International laws.
• Ability to keep confidentiality with respect to all matters handled.

• Sales / Retail / Business Development jobs