Vacancy: National Sales Manager (Feeds & Nutrition)
(For Feed mills: Mash, Pellet, Premixes, Concentrates)
Role Purpose
The National Sales Manager (NSM) for Feeds & Nutrition is the engine room and field general of the organization's Feed and Nutrition commercial operations. The role exists to drive aggressive national sales expansion, unlock dormant capacity in all feed mills, and deliver 70â80% mill utilization within six months of appointment.
This is a results-intensive role requiring a high-energy, persistent, field-dominant leader who takes personal ownership for sales results, territory growth, distributor performance, market visibility, and collections.
The NSM must be a builder, hunter, strategist, and enforcerâwith the confidence to call out under-performance, the charisma to rally and motivate teams, and the competence to pursue, close, and collect sales across all channels.
Core Mandates (What This Role MUST Deliver)
1. Grow Mill Utilization to 50â60% in Six Months
- Develop and execute an aggressive national push to raise output and ensure sales match production.
- Activate dormant territories, reclaim lost customers, and expand into new high- potential clusters.
- Build weekly demand pipelines for mash feeds, broiler concentrates, layers feeds, premixes, and additives.
2. Drive National Sales Performance
- Achieve weekly, monthly, and quarterly sales targets across all product lines.
- Turn over finished feeds quickly to prevent spoilage, weevils, moisture, or write-offs.
- Ensure all branches maintain fast movement of inventory with minimal idle stock.
3. Territory Expansion & Account Acquisition
- Scout, poach, convert, and onboard new farms, distributors, and large accounts nationwide.
- Build an active pipeline of commercial farms, feed resellers, integrators, and institutional buyers.
4. Sales Team Leadership & Field Enforcement
- Transform the sales team into a highly disciplined, well-trained, and field-ready unit.
- Enforce daily activities, route planning, and documented customer visits.
- Identify weak links and recommend immediate corrective actions or exits.
5. Marketing Activation & Visibility
- Ensure every rep carries flyers, product documents, price lists, banners, and point-of-sale materials.
- Drive nationwide visibility for feeds and premixes across retailers, farms, and open markets.
6. Payment & Collections Discipline
The sale is NOT complete until the money is collected.
- Implement strict credit management discipline: cash sales, controlled credit, mixed terms.
- Ensure distributors and accounts pay within agreed timelines.
- Reduce branch debt and enforce strong recovery.
7. Escalation & Deal Protection
- Escalate operational or logistics bottlenecks immediately to secure a sale.
- Prevent customer loss by proactively resolving issues.
Key Responsibilities (Rewritten to fit the organization's current realities)
A. Sales Strategy & Execution
- Deliver a 6-month turnaround plan to lift mill utilization above 70%.
- Conduct weekly sales intelligence reviews and refine territorial strategies.
- Execute targeted market penetration campaigns for all product categories.
- Expand the organization's presence deeply into underserved regions.
B. Field Leadership & Team Accountability
- Mentor, train, and push regional sales reps and ASMs to hit weekly KPIs.
- Conduct mandatory field visits monthly in each core region.
- Evaluate weekly performance: visits, orders, conversions, collections.
- Enforce discipline: non-performers must be identified and addressed quickly.
C. Distributor & Customer Engagement
- Maintain direct relationships with all major distributors (large, medium, and small).
- Hold quarterly distributor roundtables to drive alignment and growth.
- Onboard new distributors with clear expectations, targets, and credit terms.
D. Collections & Credit Control
- Close all sales with proper documentation and enforce payment timelines.
- Identify and reduce bad credit exposure.
- Track outstanding balances weekly.
E. Marketing Tools & Visibility
- Ensure reps always have marketing materials on every visit.
- Deploy banners at retail outlets and high-traffic farm clusters.
- Work with Marketing to refresh product literature and visibility assets.
F. Reporting & Intelligence
- Submit weekly sales, collections, pipeline, competitor, and field reports.
- Provide monthly demand forecasts aligned with production requirements.
KPIs (Aligned to Aggressive Sales Revamp)
- Mill Utilization: Min. 70â80% in 6 months
- Sales Volume Growth (weekly + monthly)
- Stock Turnover Time (reduction in idle finished feed)
- New Accounts Acquired (farms, distributors, retailers)
- Collections Efficiency (DSO reduction; credit discipline)
- Territory Coverage (customer visits, call rate, market penetration)
- Distributor Growth & Retention
- Team Field Activity Rankings
- Marketing Visibility Deployment
- Customer Satisfaction / Issue Resolution Speed
Required Competencies (Customized for the organization)
Must-Have Behaviours
- High energy, high stamina, great personal drive
- Hungry, proactive, decisive
- Excellent communication and persuasion skills
- Fearless in the field, confident with farmers and distributors
- Results-first, excuses-last mindset
- Bias for action, speed, and execution
- Strong ethical conduct, transparency, integrity
- High emotional intelligence and team motivation ability
- Comfortable escalating issues and calling out underperformance
Must-Have Skills
- Strong knowledge of livestock nutrition (poultry, ruminants, swine)
- Experience in feeds, premixes, or agribusiness distribution channels
- Strong account acquisition ability
- Credit management & payment negotiation
- Ability to use sales documentation and marketing tools effectively
- Strong data analysis and weekly planning discipline
Qualifications
- Bachelor's degree in Animal Science, Agriculture, Vet Medicine, or Business.
- MBA is an advantage.
- 5â7 years in sales, 3+ years in senior leadership in feeds, premixes, or agribusiness
Method of Application
Interested and quaified candidates should send their CVs to
[email protected] using NSM-AS-26 as subject of the mail.
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