Nigeria Marketing and Operations Coordinator

About One Acre Fund

Founded in 2006, One Acre Fund equips 5.5 million smallholder farmers to make their farms more productive. Across nine countries that together are home to two-thirds of Africa's farmers, we provide high-quality farm supplies, tree seedlings, accessible credit, modern agronomic training, and a wide range of other agricultural services. On average, this model enables any farmer to increase their income and assets on supported land by more than 35 percent, while permanently improving their resilience. This is all made possible by our team of 9,000+ full-time staff, drawn from diverse backgrounds and professions. To learn more, please see our Why Work Here blog post.

About the Role

The Program Marketing Coordinator will work directly with unit leads to translate their operational goals into compelling farmer-facing campaigns, harmonising strategic messaging and maximising farmer participation across our Sales, Credit, Trees, and Market Access units. The role strengthens the division’s capacity to improve farmers' adoption and retention in our multiple programs.

Responsibilities

Strategic Marketing Alignment (Cross-Unit Strategy)

• Collaborate with the Sales and Credit Leads to design campaigns that drive client enrollment and reinforce repayment behaviours during the farming season.


• Partner with the Trees Lead to develop adoption strategies for free agroforestry trees and sales strategies for High-Value Trees (HVT).


• Work with the Market Access Specialist to create sourcing campaigns that encourage farmers to aggregate and sell their produce back to the organisation.


• Harmonise messaging across all units to ensure farmers receive a consistent, clear narrative (e.g., linking input purchases to market access opportunities).

Administrative and Operational Support

• Collaborate with Comms in the design, production, and distribution of marketing materials (flyers, posters, training guides, radio scripts) tailored to specific program goals.


• Manage the production timeline for all seasonal campaigns, ensuring materials are ready for key operational windows (e.g., enrolment and repayment deadlines, planting season).


• Ensure all content is localised, culturally appropriate, and effectively communicates the value proposition of our diverse product offerings (inputs, trees, market access).

Field Enablement & Event Support

• Equip field teams with the "marketing toolkit" they need to succeed, including pitch scripts, FAQs, and visual aids for community meetings.


• Coordinate and execute field-based marketing events, such as roadshows, product/farm demonstrations, and town hall meetings, to enhance community engagement.


• Train field staff and supervisors on how to effectively deliver key marketing messages to farmers.

Market Intelligence & Feedback

• Conduct rapid market research to understand farmer preferences, barriers to adoption, and satisfaction with our products and services.


• Track and review the performance of past marketing campaigns


• Monitor and analyse the performance of marketing campaigns (e.g., tracking conversion rates from engagements, measuring awareness levels).

Team and Stakeholder Support

• Serve as the program’s marketing data liaison and technical lead for marketing reporting.


• Build team capacity by training staff in quality marketing, utilising marketing tools, and implementing marketing strategies.


• Support program units with marketing performance insights and course correction interventions.

Career Growth and Development

We have a strong culture of constant learning and we invest in developing our people. You’ll have weekly check-ins with your manager, access to mentorship and training programs, and regular feedback on your performance. We hold career reviews every six months, and set aside time to discuss your aspirations and career goals. You’ll have the opportunity to shape a growing organization and build a rewarding long-term career.

Qualifications

Across all roles, these are the general qualifications we look for. For this role specifically, you will have:

• Bachelor's degree in Marketing or related field.


• At least 2+ years of marketing experience.


• Strong behaviour change communication (BCC) strategy skills.


• Strong project and stakeholder management


• Ability to conduct market research and provide detailed insights.


• Data analysis and visualisation (Google Sheets or Excel)


• Basic Graphic Design


• Ability to conduct campaigns and present campaign analytics to the team.


• Strong organisational and communication skills


• Team management and leadership.

Knowledge and additional competencies: 

• Hausa Language Proficiency


• Training & Facilitation


• Google Slide or PowerPoint presentation

Preferred Start Date

As soon as possible

Job Location

Minna, Nigeria

Benefits

Health insurance, paid time off 

Eligibility

This role is only open to citizens or permanent residents of Nigeria.

Application Deadline

30 April 2026. Please note that we hire on a rolling basis which means that applications are reviewed and processed on a continuous basis until a hire is made.

One Acre Fund never asks candidates to pay any money or pay for tests at any stage of the interview process. Official One Acre Fund emails will always arrive from an @oneacrefund.org address. Please report any suspicious communication here ([email protected]), but do not send applications or application materials to this email address.

Diversity, Equity, Inclusion (DEI), and anti-racism are deeply connected to our organization’s mission and purpose. One Acre Fund aspires to build a culture where all staff feel consistently valued, represented, and connected – so that our team can thrive as professionals, and achieve exceptional impact for the farmers we serve.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression. We are proud to be an equal opportunity workplace.