Online marketing & Performance Marketing Specialist (HYBRID)

Role Summary

We are seeking a
skilled and innovative Social Media Manager / Digital Marketer to strengthen
TDL’s digital footprint, engage professional audiences, and drive measurable
growth through strategic online campaigns. This role is responsible for
developing and executing end-to-end strategies, creating compelling content,
and analyzing performance to elevate our brand presence across digital
platforms.

Key Responsibilities

1. Strategy &
Planning

• Design and execute a comprehensive
  digital and social media strategy aligned with TDL’s goals.
  
• Define target audiences, set measurable
  KPIs, and develop campaign roadmaps.
  

2. Content Development
& Management

• Create, curate, and schedule
  high-quality content (posts, videos, graphics, articles) across platforms
  such as LinkedIn, Instagram, X (formerly Twitter), and Facebook.
  
• Ensure consistency in brand tone,
  messaging, and visual identity.
  

3. Campaign Execution
& Performance Tracking

• Plan and manage paid digital campaigns,
  including social media and Google Ads.
  
• Track key metrics (reach, engagement, conversions,
  etc.) and generate insights-driven reports.
  

4. Community
Engagement

• Manage interactions, foster online
  conversations, and coordinate digital promotions to build audience
  loyalty.
  

5. Collaboration &
Innovation

• Work closely with HR and the Commercial
  team to ensure aligned messaging and smooth campaign rollouts.
  
• Stay updated on industry trends, tools,
  and innovations to maintain a competitive edge.
  

Requirements

Requirements

• Minimum of 2 years’ hands-on experience
  in social media management and digital marketing.
  
• Strong content creation abilities,
  including copywriting, basic design, and video editing.
  
• Proficiency with digital ad platforms
  (e.g., Meta Ads Manager, Google Ads) and analytics tools (e.g., Google
  Analytics).
  
• Excellent communication, organizational,
  and project management skills.
  
• Experience in HR, recruitment, or
  professional services is an added advantage.