PPC/Digital Marketing Specialist

• Manage and optimize Google Ads, Meta Ads, and other PPC platforms to achieve
  campaign objectives such as ROAS, lead generation, and traffic growth.
  
• Conduct thorough keyword research, ad copy creation, and A/B testing to
  maximize campaign performance.
  
• Analyze campaign performance using Google Analytics and provide actionable
  insights to improve outcomes.
  
• Prepare and present detailed reports on KPIs and overall campaign performance
  for management review.
  
• Develop strategies to reduce CPC, increase CTR, and improve conversion rates.
  
• Optimize landing pages in collaboration with the design and web development
  teams to boost campaign results.
  
• Utilize tools like Adjust and Mixpanel to measure and enhance the impact of
  PPC campaigns across multiple channels.
  
• Monitor customer behavior and marketing attribution for precise data -driven
  decisions.
  
• Leverage industry trends and competitor analysis to tailor campaigns specific
  to the travel industry.
  
• Collaborate with the marketing team to align PPC campaigns with broader brand
  goals and seasonal promotions.
  
  

Requirements

• Minimum of 3 years’ experience in managing Google Ads and
  Meta Ads.
  
• Proficiency with Google Analytics for campaign reporting and insights.
  
• Strong analytical skills and experience interpreting performance data to make
  strategic decisions.
  
• Experience managing large -scale PPC budgets with a focus on ROI and growth.
  
• Experience with Adjust and Mixpanel tools.
  
• Familiarity with CRO (Conversion Rate Optimization) and landing page best
  practices is a plus.
  
• Strong attention to detail and ability to manage
  multiple campaigns simultaneously.
  
• Excellent communication and presentation skills for internal and external
  stakeholders.