PR & Branding Manager

Job Summary 

• Develop
  creative messaging strategies to advertise the company’s vision and products on
  the top social media platforms.
  
• Develop
  different strategies for different social media platforms and gauge their
  impact to keep the marketing graph high.
  
• Network
  with clients and the biggest and most influential names in the industry to
  increase brand awareness and name the company in its niche.
  
• Gather and
  analyze feedback data to develop new ideas improving branding, marketing and
  advertising strategy.
  
• Monitor
  social media platforms and develop new ideas to enhance customer engagement by
  acknowledging and solving their problems and queries.
  
• Create
  plans for press conferences and interviews to help send the required message to
  our consumer base.
  
• Track ROI
  to measure the performance of each of the strategies to work on them
  continually.
  
• Come up
  with unique ideas for the company materials to be sent to subscribers to keep
  our valued customers engaged and attract new ones.
  
• Collaborate
  with the sales team and providing them with customer feedback on the company’s
  products.
  
• Manage the
  production of traditional and digital ad copy, paid social copy, and other
  demand-generation assets, ensuring each asset meets the quality and acquisition
  expectations.
  
  

Requirements

• Bachelor’s
  Degree in Marketing, Mass Communication, Public Relations or related field
  required.
  
• 3-5 years
  experience as a Brand Manager, Marketing communication specialist, PR Personnel
  or related roles in a fintech and a good track record for the same
  
• Well-versed
  with working on MS Office.
  
• Hands-on
  experience in using content management platforms and other communication tools
  to execute the unique ideas you come up with.
  
• Familiarity
  with working on B2B and B2C advertising campaigns and the ability to make any
  marketing campaign stand out in the crowd.
  
• Experience
  working on social media marketing and an awareness of different social media
  platforms and the content that should go on each of them.
  
• Excellent
  presentation skills and proficiency in both written and spoken English.
  
• The
  willingness to take challenges head-on and the courage to step up when others
  are reluctant to.
  
• An eye for
  detail and the ability to come up with a unique and timely analysis of the
  feedback data received from the customers.
  
• Ability to
  mid-wife a start-up brand and nurture it to maturity with demonstrated evidence
  from previous work experience.
  
• Able to
  manage multiple sub-brands for various product verticals