Private Banking Officer

JOB
TITLE:       Private Banking Officer

REPORTS TO:  Head, Private
Banking

SUBJECT

DESCRIPTION

Purpose/Job
Dimension

·  Develop and champion the
implementation of the high value Personal Banking strategy in line with the
overall Private Banking strategy through customer acquisition and retention,
Balance Sheet growth and profit targets.

Key Roles and

Responsibilities

·  Lead the strategic agenda
through balance sheet growth, customer acquisition and retention, and profit
and loss targets to support the overall achievement of the business strategy.

· Ensure achievement of
profitability targets through revenue maximization and prudent cost
management.

· Implement Bank wide go-to-market
strategy for new initiatives, working with relevant departments and
stakeholders to drive execution.

· Drive achievement of growth
and acquisition of new customers through development and maintenance of
quality products, propositions, and solutions relevant to businesses.

· Build and maintain
strategic and productive relationships with stakeholders to drive the
development and delivery of business solutions and revenue growth.

· Ensure effective customer
loyalty programs for networking and deepening Personal Banking market
penetration.

· Facilitate proactive
relationship and excellent customer engagement by operating as a committed
and main point of contact for client in the branch and offering banking
solutions that satisfy the customer’s requirements in line with each of the
personal banking segment’s value proposition.

· Recommend and explain
banking services and products to clients based on their needs.

· Account for all relevant
segment or product metrics as applicable within the Bank’s policy i.e., risk
limit, delinquency, compliance requirements etc.

· Coordinate the development
and deployment of value propositions, product offerings, target segment
strategy and business plan for the Personal Banking business.

· Liaise effectively with the
sales team to ensure seamless transfer of clients after sale has been
concluded to Relationship Management.

· Develop and monitor
specific sales and marketing campaigns with relevant stakeholders to leverage
market opportunities that generate new sales and increase market share.

· Pro-actively identify
cross-sell opportunities within own portfolio of customers to maximise life
cycle opportunities.

· Monitor sales impact on
profitability and marketing expenditures.

· Ensure portfolio health on
relevant products by tracking portfolio performance through lead indicators
and taking necessary actions to maintain product integrity.

· Refer clients to in-house
financial experts and/or relevant bank departments, when necessary.

· Provide oversight and
ownership of end-to-end process to ensure execution of on boarding of new
customers and fulfilment of products through engagement with relevant
stakeholders for the delivery of a seamless customer value proposition.

Required
Skills and Competencies

·  Strategic high
value relationship Management skills

·  Strong
Personality, Leadership & People Management

·  Excellent
communication and Relationship Management skills

·  Competent
in Sales & Business Development as it applies to Wealth Management

·  Understanding
of different personal and segment value proposition that qualifies for HNIs

·  Knowledge
of the local market environment and financial issues that may impact
portfolio in Private Banking.

·  Enthusiastic,
passionate with a commitment to delivering exceptional standards of customer
service always.

·  Proactive
decision-maker and ready idea provider.

·  Adept at
identifying business requirements and developing practical solutions towards
the attainment of goals and objectives.

·  Knowledge
of the competitive environment in the Banking industry as it concerns Private
Banking and recommending to management business trends required to position
the Bank for success.

Experience
and Qualifications

·  A minimum 7
years’ continuous banking experience in sales and credit to the private
banking market segment.

·  Minimum of
a first degree. A postgraduate qualification or relevant professional
certification would be an added advantage.

·  Good
knowledge of Basic Accounting and Financial Analysis, Financial Advisory
services, Banking Operations, Leasing, Trade Services, Laws, and regulations
relating to Private Banking in part and General banking as a whole.

·  Hands on experience in Credit Analysis & Administration,
Sales, Relationship Management, Customer Service, Product development
functions of a commercial bank at managerial level.

·  Good
understanding of economic trends and implications on the banking/finance
sector.

·  Experience
in completing credit applications successfully

Key
Performance Indicators

·  Number of
strategy initiatives successfully implemented

·  Profitability
rate

·  Customer
satisfaction index

·  Customer
retention index