Product and Growth Marketer

• Develop and execute go-to-market strategies for new and existing fintech products
  


• Drive user acquisition, activation, retention, and revenue growth
  


• Plan and execute growth campaigns across digital channels (paid ads, social media, email,  referrals, etc.)
  


• Analyze user behavior and optimize conversion funnels
  


• Run A/B tests and experiments to improve product performance
  


• Work closely with product, engineering, and sales teams to align growth initiatives
  


• Identify and leverage new growth opportunities and channels
  


• Track and report on key metrics (CAC, LTV, conversion rate, retention, churn, ROI)
  


• Develop messaging and positioning that resonates with target users
  


• Gather and interpret customer insights to improve product-market fit
  

Requirements

• Experience in fintech, payments, or digital products
  


• Knowledge of CRM tools and automation platforms
  


• Experience running referral or affiliate programs
  


• Basic understanding of UX/UI and product design principles
  

• User acquisition growth
  


• Conversion rate improvement
  


• Customer retention and engagement
  


• Revenue growth and ROI on campaigns