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Product Marketer

icon building Company : Nomba
icon briefcase Job Type : Full Time

Number of Applicants

 : 

000+

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Job Description - Product Marketer

Launched in 2017 as Kudi.ai, a chatbot that enables financial transactions through social apps, Nomba has evolved into one of Nigeria’s leading financial technology platforms. We began by empowering everyday people to serve as neighbourhood banks—offering essential services like withdrawals, transfers, and bill payments, especially in underserved communities. That foundation has grown into a powerful infrastructure that now processes over $1 billion in payments every month.

Today, Nomba serves more than 1 million customers—spanning consumers, agents, and businesses of all sizes. Our platform now includes a full suite of business banking tools such as advanced dashboards, treasury features, and integrated payment solutions that help businesses manage their finances and scale efficiently. On the consumer side, we offer intuitive tools for wealth building and financial control, including flexible savings options, spend analytics, scheduled transfers, and interest-free Islamic savings. We’re not just powering payments—we’re helping people and businesses move forward with confidence.

With a team of over 250 passionate and driven individuals, we’re not just building financial tools — we’re pushing boundaries and reimagining what’s possible for millions across Nigeria. Every line of code, every customer interaction, and every new idea contributes to our mission: to enable economic prosperity by helping individuals and businesses run efficiently and achieve their goals. As you join us on this journey, know that you’re becoming part of something bigger — a team committed to shaping the future of finance and unlocking opportunity for all.

We're looking for a Product Marketer to lead positioning, messaging, and go-to-market efforts for our business banking solutions targeting enterprise customers. In this role, you'll craft compelling narratives, enable sales teams, and drive the successful launch and adoption of new features across key verticals. You'll work closely with Product and Sales to help enterprise businesses understand the value of our products and convert strategic opportunities into long-term wins. If you’re a hands-on marketer with fintech or B2B experience and a strong grasp of enterprise buyer behaviour, we’d love to hear from you.

Responsibilities

  • Develop clear, differentiated messaging and positioning for each product within our business banking suite
  • Tailor messaging strategies for specific enterprise verticals and ensure consistency across all customer-facing content
  • Own go-to-market strategy and execution for new enterprise products and features.
  • Partner with Product and Sales to launch and scale new offerings to specific enterprise prospects.
  • Train Account Managers to effectively position and sell our products to large businesses.
  • Collaborate on custom pitches and value narratives, and create sales decks, pricing guides and playbooks
  • Track competitive offerings and market gaps to inform product positioning, sales strategy and opportunities for new product or features
  • Run win/loss analyses and customer interviews to uncover insights on enterprise decisions
  • Highlight key proof points that demonstrate product value to enterprise audiences.


Requirements

  • 5+ years in product marketing, ideally in fintech, or enterprise B2B
  • Proven track record of launching and scaling enterprise-focused products or features.
  • Good understanding of enterprise buyer behaviour and vertical-specific messaging.
  • Hands-on experience creating go-to-market plans, sales tools, and marketing collateral.
  • Data-driven and able to turn insights into strategy
  • Familiarity with enterprise banking, payments, POS, or financial operations
  • Excellent project management and execution skills


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