Regional Sales Manager

Our Client is in need of a Regional Sales Manager (Lagos)

Ensure that the team has the right tools, capability and motivation to deliver and outperform set targets in retail market

AREAS OF RESPONSIBILITY

Strategy and Planning

·         Responsible for the Primary sales and secondary sale in the Region.

·         Develop and maintain the sales and marketing business plan.

·         Design and monitor individual and team sales objectives on monthly, quarterly and annual basis.

·         Should be able to counter extreme environmental challenges to business GSV (Gross Sales Value)

Grow Market Share

·         Regularly conduct retail outlet audits to study market share movements and track market share.

·         Concentrate on strong tracks for volume growth & weak tracks to build brand image & generate growth.

·         Work with the team to correct market working discipline, daily targets vs achievement tracking.

·         Responsible for PJP adherence of the team and ensured strict adherence to working norms & practices, reports/analysis

People and Organization

·         Responsible for developing the team through motivation, counselling, skills development and product knowledge development.

·         Establish the process of monitoring the performance of individual and team by proper reporting and communications mechanism involving sales reports, cyclical sales meetings etc. and individual growth plans.

·         Recognize and celebrate team and team member accomplishments.

·         Ensure sales and product training are provided to the team and offroll sales personnel as required from time to time for enhancement of productivity Team Management review

Schemes and promotions

·         Design and execute volume scheme and special offer to achieve short term & long term volume objectives and increase trade advocacy & increase share in the region.

·         Plan & execute consumer centric activities in the region â€“ focus on generating trials and increase penetration.

·         Responsible for promotional budget for the brands at the retail level. Utilization of local sales promotional & merchandising activities, monthly schemes at the point of sale for achieving sales target and brand awareness.

·         Activation - aligning to the national agenda 'Regional Budgets

Retail outlet management

·         Ensure the picture of success implementation at the retail outlets in the region.

·         Maintain the organization standard wrt. Quality, distribution, visibility, promotion, price and persuasion at the outlet.

·         Align the team for execution of the marketing plans in the region as per the guidelines of the from state / regional marketing team while working within company policies, resources and budgets.

Distributor & Depot Management

·         Develop KDs and Set clear business objectives with the KD with respect to Targets, and business growth.

·         Manage KDs primary and secondary debt compliance

·         Monitor stock transfer and overall depot management

Requirements

·         Minimum B.Sc. or M.sc

·         5+ years experience in FMCG sales & marketing

·         Knowledge & skills: Must have experience in handling distributors and retailers in an aggressive market environment

·         Team Handling Skills

·         Business Acumen

·         Communication Best suited for someone who knows how to get the best out of people and can be a source of inspiration

·         Is a great coach

·         Is able to plan for others and structure their working